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Wealth in France: Sizing the Market Opportunity 2016: Sizing the wealth market in France and its growth potential.

Press Release   •   Nov 22, 2016 06:55 EST


Growth in Frances retail savings and investment market will be dampened by a faltering economic recovery and a weaker stock market performance. Economic and political challenges continue to reverberate in the development of the affluent market, with lower growth forecast in both individuals and assets to 2020.

Key Findings

-Affluent individuals account for 17.5% of the French adult population and hold 80.6% of liquid assets. This wealth distribution is similar to other developed economies. The proportion of affluent individuals among the French adult population is expected to increase by 2 percentage points by 2020.

-Slow but steady growth is forecast in the French retail savings and investments market (2.2% compound annual growth rate to 2020). Lower growth rates are anticipated across all asset classes due to continuing economic and political struggles.

-Deposits dominate the retail savings and investments market, accounting for just under 70% of liquid assets. They are forecast to be the main driver of growth to 2020 as a result of their ongoing status as a safe haven.

-Investment in illiquid assets has increased significantly. In 2016, they constitute over 30% of a typical HNW portfolio. Real estate investment trusts are the most important type of investment in this field.

-Offshore investments account for just over 14% of HNW assets. These are primarily driven by the desire for tax efficiency, but concerns over local political stability are also significant.

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Verdict Financials Wealth in France: Sizing the Market Opportunity 2016 analyzes the French wealth and retail savings and investments markets, with a focus on the HNW segment. The report is based on our proprietary datasets.

Specifically the report:

-Sizes the affluent market (both by the number of individuals and the value of their liquid assets) using our proprietary datasets.

-Analyzes which asset classes are favored by French investors and how their preferences impact the growth of the total savings and investments market.

-Examines HNW clients attitudes towards non-liquid investments such as property and commodities.

-Identifies key drivers and booking centers for offshore investments.


-Benchmark your share of the French wealth market against the current market size.

-Forecast your future growth prospects using our projections for the market to 2020.

-Identify your most promising client segment by analyzing the penetration of affluent individuals in France.

-Evaluate your HNW proposition by understanding how the French tax system will impact HNW clients.

-Review your offshore strategy by learning HNW motivations for offshore investments and their preferred booking centers.

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Table of Contents

Table of Contents


France's economic and political challenges continue to dampen market growth

Key findings

Critical success factors


The French wealth market will remain concentrated at the top end

Affluent individuals represented 17.5% of the adult population in 2015

French affluent individuals hold over 80% of total liquid assets


Retail savings and investments growth will remain subdued as France's economy continues to struggle

Growth in retail savings and investments will remain subdued

Deposits dominate the retail savings and investments market

Deposits will grow steadily over the forecast period

The ECB lowering the main interest rate to 0% has reduced the appeal of deposits

Deposit growth is set to continue, albeit at a slower pace

Equities and mutual funds benefited from relatively strong stock market performance in 2015

The CAC 40 showed signs of recovery in 2015 in spite of continued volatility

Equity and mutual fund growth is strongly linked to the performance of the CAC 40

Retail bond holdings will continue to decline


French HNW individuals hold just over 30% of their portfolios in alternative and illiquid assets

Property investment forms the majority of French HNW illiquid portfolios

Offshore investments are relatively low and are driven by the desire for tax efficiency

French HNWs invest just over 14% of their portfolios offshore

Tax efficiency is the number one motivation for offshore investment

The majority of French HNW offshore wealth is held close to home

France is taking numerous steps to tackle offshore tax evasion

France's complex and heavy tax regime will continue to change


Abbreviations and acronyms

Supplementary data







Liquid assets

Mass affluent




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