Wi-Fi hotspot market size was valued over USD 1.5 billion in 2015 and is likely to reach around USD 3.5 billion by 2023, growing over 17%. Primary industry drivers include rising internet user population for personal and professional work.
Escalating mobility owing to introduction of bring your own device trend and expansion of advanced network infrastructure is likely to drive Wi-Fi hotspot market size evolution. It is a vital division for the enterprises, network operators and communication service providers. It offers absolute data transmission, visibility and smooth delivery of applications. The growing usage of personal devices to access the business networks in order to consume high bandwidth by employees is anticipated to surge industry growth.
Connected devices are likely to grow significantly over the forecast period, which in turn will increase the network complexities. Rising adoption of hotspot by network operators and communication service providers would offer solutions to tackle these complexities. Cloud service providers and enterprises are also in initial phase of leveraging and deploying hotspot solution. The aforementioned factors are likely to surge the demand over the forecast period. The introduction of IEEE 802.11 ac is anticipated to furnish huge potential gains for the industry growth. The 802.11 ac wireless local area network provides high speed wireless transmission to over 1 Gbps and is rapidly penetrating the industry.
North America, particularly the U.S. Wi-Fi hotspot market size is estimated to exhibit considerable growth over the forecast period. The spur in the region can be attributed to rising demand from verticals such as healthcare, transportation and telecom & IT sectors. Asia pacific, mainly China and India Wi-Fi hotspot market is likely to emerge as a high growth region over the forecast period. China alone has deployed over 620,000 Wi-Fi hotspots in 2014 and is likely to continue its dominance.
Wi-Fi Hotspot market enables the enterprises to uphold the smart devices, ensuring network security. Key players are expected to adopt these solutions in order to counter problems related to infrastructure and network performance. These solutions are cost effective and are more efficient than other traditional services. The rapid growth in the digitalization of numerous enterprises, organizations and businesses has resulted in increase in industry demand. However, several large enterprises, government entities and organizations are updating their production operations into high performance integrated business processes.
Increasing adoption of Wi-Fi hotspots in various verticals such as hospitality, education and retail sectors coupled with mounting use of smartphones and other smart devices is anticipated to drive the demand growth over the forecast period. In addition, implementation of carrier Wi-Fi by network operatives for data traffic offloads is also likely to surge the industry demand. However, growing security concerns along with gathering the bandwidth required may hinder the industry growth over the coming few years. Emerging economies such as MEA and APAC regions are expected to witness high growth revenues during the forecast period.
The industry can be segmented on the basis of components which include hotspot gateways, hotspot controllers, and mobile hotspot devices. The industry can be further bifurcated by software into centralized hotspot management, cloud based hotspot management, Wi-Fi hotspot billing software and Wi-Fi security software. By services, the industry can be divided into managed services, installation and integration services, consulting services and professional services. Moreover, the industry is segregated by verticals which include financial services, healthcare, transportation, telecom & IT, education, hospitality and retail. Major regions occupying significant industry shares include Asia Pacific, Europe, North America, MEA and Latin America.
The major players holding the global Wi-Fi hotspot market share include Ipass, Ubiquiti Networks, Nokia Networks, Boingo Wireless, Netgear, Ericsson, Motorola Solutions, Cisco Systems, Ruckus Wireless, Alcatel-Lucent, Aptilo Networks and Aruba Networks among others. These competitors along with the other players in the industry are likely to create huge impact in this rapidly rising marketplace in the next few years.
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