Wild boars hunt for treasure in Paf’s new film

Press release   •   Jun 17, 2011 09:59 EDT

When it comes to animal adventures Paf are the leaders of the pack. Last winter it was cows attracting visitors to This summer it's the turn of wild boars to get their 15 minutes of fame. The boars’ treasure hunt film is a light-hearted publicity campaign for the summer’s beach volleyball tournament, Paf Open. 

In a video on you can see three wild boars hunting for treasure that has been buried somewhere under the beach volleyball court. The ”Boar Film” is a part of Paf’s imaginative campaign to draw attention to Paf Open, which takes place on Åland from 17-21 August.

Everyone can participate for free and guess which of the wild boars will find the treasure. The prize pot includes a Paf Open travel package for two with a ticket for a real treasure hunt during the event.

In a few days Paf will release the second video which shows the climax of the treasure hunt and a hilarious attempt to interview the winning boar.

The reporter in the videos is Andrew Hagmark-Cooper who works as Translation Coordinator at Paf’s Mariehamn office. The volleyball-playing extras are also Paf employees.
- We had expected that recording the video would be complicated, but the wild boars followed the script to the letter. The only time it got a little chaotic was when the winning boar was going to be interviewed by our excited reporter, says press officer Anders Sims.

The filming and editing was the work of the TV production company Åland 24.

Last winter Paf released a cow bingo film where three cows wandered around on a bingo field. Then you had to guess which cow would poo first and on which bingo square. Many people who were unfamiliar with Paf noticed our games and our work for good causes.
- We like the popular and playful style of the films which work well with the digital gaming world, says Anders Sims.

The next animal theme isn’t certain yet, but there are rumours...
- There has been some talk in the corridors of Paf about snails. That could be a hot tip for anybody betting on which animals will star in the next film, says Anders Sims.

Here is the campaign on

And here is the first Wild Hog film on Qbrick:

And the cow bingo on YouTube:

For more information contact:

Anders Sims
PR and Press Officer
+358 (0)457 342 8228


The Ålandic gaming company Paf is an association governed by public law and was founded in 1966. Paf offers safe and entertaining money gaming on the Internet, at sea and on the Åland Islands. The entire proceeds are used for the public good. In 2008, the Paf Group had a turnover of EUR 106 million, of which the profit was a total of EUR 27 million. The Paf Group employs around 350 people, with offices in Mariehamn, Helsinki, Stockholm, Tallinn and Madrid. Further information is available at