Zenoti, the leading enterprise cloud platform for salons and spas, released a new solution focused on automating email marketing; the Company unveiled Smart Marketing, the first A.I. driven marketing automation tool built exclusively for salons and spas. Zenoti Smart Marketing enables salon and spas to engage with their customers between visits with highly personalized, timely emails.
“We’re committed to helping the salon and spa industry use technology to drive real business results.” said Sudheer Koneru, CEO of Zenoti. “In an industry where customer loyalty defines the success of the business, engaging customers between visits is crucial. We developed Zenoti Smart Marketing in response to the key challenges that salon and spa managers face in driving customer loyalty, retention and even spend.”
INTRODUCING ZENOTI SMART MARKETING
Zenoti Smart Marketing starts with understanding the needs of the business and every guest behaviors. Powerful predictive algorithms inform Smart Marketing of the business’ availability in upcoming days and weeks. Smart Marketing also relies on algorithms that analyze guests based on their past visit and spend behavior and predict future visit and spend behavior. Smart Marketing uses this data to identify the number of appointments the business needs to fill for each upcoming day and identifies the right number and set of customers to target.
With Zenoti Smart Marketing every customer receives an email that is well timed and personalized to their customer journey. Zenoti’s beta rollout of Smart Marketing showed impressive results including significant uplift on utilization, improved visit frequency, significant recovery of lost guests and higher per visit spend. 5 month trials also showed that campaign effectiveness increased month-over-month.
Zenoti Smart Marketing is fully integrated into the Zenoti platform which provides benefits over any third party system. By pulling data from Zenoti’s online booking system, POS, employee performance, Zenoti Analytics and the CRM, the Smart Marketing Dashboard provides an accurate and comprehensive set of KPIs and ROI metrics for ongoing campaigns. This empowers both the Smart Marketing system and salon and spa owners with data to continue to improve on marketing success.
PLANNED ADVANCEMENTS FOR SMART MARKETING
Zenoti Smart Marketing relies on machine learning to automatically improve results of campaigns. The Company is further investing in this area with a vision to take Smart Marketing to the next level.
Zenoti provides an all-in-one, cloud-based software solution for the spa, salon and med spa industry. The Zenoti platform is engineered for reliability and scale, harnessing the power of enterprise-level technology for businesses of all sizes.
Zenoti powers thousands of spas and salons in over 50 countries. Zenoti allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending.
To learn more about Zenoti, visit https://www.zenoti.com/.