Press release -

This Underwear Model Will Make You Say WOW!

Immediate Release - Vancouver, Canada

Facial tattoos coupled with designer underwear isn’t the first thing most people think of when they imagine a pictorial for men’s underwear, yet Garçon Model’s dynamic and vibrant photoshoots have always been on the forefront of pushing the envelope of what’s sexy.

Canadian underwear brand Garçon Model has become infamous for creating eye-catching and comfortable underwear for men since it’s launch in 2012. The most recent photoshoot features Montreal-based model Vin Los, who’s provocative and edgy facial and body tattoos has been making a stir on social media.

Never taking themselves too seriously, the Garçon Model team has always included an element of fun and sass to their styles, campaigns, and photoshoots. Selecting models and photographers that convey their audacious attitude and style.

The latest photo set showcases boxers from the Miami Collection, modelled by Vin Los. Vin Los, who’s body and face are covered with tattooed slogans and city names, has become an internet sensation after working with Nicola Formichetti of Diesel and Haus of Gaga earlier this year. This was the first time he had worked with Garçon Model - or any other underwear brand.

Garçon Model’s underwear styles are available for preview in the May 2015 issues of Men’s Health and Esquire magazines - both magazines have featured the brand’s fun and exciting underwear in the past, and the upcoming issues display the Garçon Model brand as must-have items for guys this spring/summer season.

Garçon Model underwear is available in reputable online and brick/mortar storefronts for men, or via their e-commerce store at GarconModel.com.

View more photos in Dropbox.

Related links

Topics

  • Photo, Photography

Categories

  • mens fashion
  • garçon model
  • model
  • underwear model
  • garcon
  • trend
  • fashion
  • style
  • tattoo
  • menswear
  • men
  • underwear
  • vin los

Since its inception in 2012, the uber-trendy Canadian underwear company Garcon Model has sold a staggering 125,000 pairs of underwear and led some underwear experts and industry analysts to say have become something of the “Canadian Calvin Klein”.

The brand has also being sighted on celebrities such as Justin Bieber, Justin Timberlake and multiple Hip-Hop artists.

Garcon Model is sold worldwide by department stores alongside HOM, Jockey, Under Armour, AussieBum, Calvin Klein, Armani, 2(X)ist, and Hugo Boss.