May 11, 2012 04:33 EDT The recent Greenpeace report on the environmental impact of datacenters ("How Clean Is Your Cloud") points to the importance of location to lower the carbon footprint of the IT industry. "We are proud that Facebook chose Sweden, and extremely pleased that Greenpeace sees this as a step in the right direction", says Tomas Sokolnicki, Invest Sweden and the Swedish Datacenter Initiative.