2014 Vacation Trends Market Trend, Size, Share, Growth, Research, Analysis and Forecast in Canada

Given their preference for booking last-minute vacations, it is important for deal or booking sites to provide Quebecers with the ability to research, review and book trips in their native tongue, which is typically French Canadian.

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Table of Content

Introduction

Methodology
Abbreviations

Executive Summary

Market Drivers
Figure 1: Projected trends in the age structure of the Canadian population, 2014-19
The consumer
Three quarters of Canadians are annual travellers
Figure 2: Trips taken and planned, July 2014
Longer winter trips are popular among Canadians
Figure 3: Vacation duration by season, July 2014
Canadians are most likely to travel with their spouse or partner
Canadians are most likely to visit friends and/or relatives on vacation
Figure 4: Types of trips taken by Canadians, July 2014
Three quarters of travellers prioritize cost/budget when travelling
Figure 5: Attitudes towards travel, July 2014
What we think

Issues and Insights

Increasing travel among less affluent Canadians
The facts
The implications
Engaging Canada’s aging population with tailored travel options
The facts
The implications
Focusing on boosting Quebecers’ number of trips
The facts
The implications
Focusing on domestic travel
The facts
The implications

Trend Application

Trend: Switch Off
Trend: FSTR/HYPR
Trend: Prove It

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Market Drivers

Key points
Demographic overview
Canadian population count
Figure 6: Share of population of Canada, by territory/province, 2014
Figure 7: Average January and July temperatures in selected cities
Canada’s population is expected to age in the coming years
Figure 8: Projected trends in the age structure of the Canadian population, 2014-19
Economic overview
Canadian economy to pick up speed, but risks remain
Figure 9: Canada’s GDP, by quarter, 2008-14
Figure 10: Annual average exchange rates for the Canadian dollar vs selected currencies, 2011-14
Income and savings on the rise
Figure 11: Household disposable incomes and savings in Canada, 2008-14
Travel-specific overview
Canadians fare poorly in terms of paid vacation leave
Gasoline and jet fuel prices continue to increase…
Figure 12: Gasoline and jet fuel price per gallon ($CDN), September 2009–September 2014
as does the cost of passports

Companies and Products

Brick and mortar travel agencies
Flight Centre
Transat
Vacation packages from airlines
Air Canada Vacations
WestJet Vacations
Online travel agencies and price comparison websites
Priceline
Travelocity
TripAdvisor Canada
Expedia
Mobile apps for travel

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