Email Marketing - The Next Big Thing of Marketing

The email marketing industry is blooming and the trend of email marketing is becoming contagious due to an astonishingly increase in the rate of internet connectivity across the globe. Rising popularity of social media marketing and the rapid adoption of email marketing trends from all business verticals, irrespective of their sizes, are showing increasingly improved effects on the overall growth of the email marketing industry.

In view of these factors, it may come as no surprise that the industry has reached a billion-dollar mark. In 2010, the global email marketing industry had an estimated worth of nearly US$1.5 billion. The many benefits provided by email marketing tactics are expected to lead the market at a healthy growth rate of CAGR 20% in the coming years, leading it to reach net worth of nearly US$6.5 billion by 2018.

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The email marketing industry has also observed the emergence of a significant number of email marketing and hosting service providers in the past few years. The rising numbers of internet users across the globe for the past few years combined with these factors have led to emergence of email marketing as a whole. Now that more people seem to spend their time on internet – the virtual world of everything than in the actual world, the meaning of marketing and its extent has changed significantly. Thus, email marketing looks like the future of marketing and its market is rapidly expanding with the rising number of internet users across the globe.

What is the strength of the target audience of email marketing strategies?

An estimated 2.27 billion people, out of the total global population of over 6.9 billion people, have access to internet currently. This is a tremendous rise of nearly 628.1% of the number of global internet users from 2000, which was a mere 3.60 million people. If suppose all these number of internet users have an email account, the target audience of email marketing strategies is directly these many people.

Email marketing industry: growth factors

Apart from the rising number of new individuals that will use internet in the future, there is also another interesting factor that may lead to future growth – the low market penetration of the email marketing industry so far. Analysts say that the email marketing industry has so far achieved only as much as 32.7% penetration across the globe. This clearly means that there is a huge scope of market penetration in an unexplored market with great growth potential.

Another factor that has the potential of spurring future growth of the market is the rising number of smartphone and tablet computer users. These devices have led to the emergence of a new niche of email marketing – mobile marketing. Now that people are able to check their emails on the go, their mobiles and tablet computers have become the new billboards showcasing advertisements. These devices have added abundant opportunities to the field of email marketing, and as their number will increase, growth potential of email marketing industry will also increase manifold.

Email Marketing: Significant regional markets

Asia has the highest number of internet users – approximately 1.1 billion. Market penetration in this region has only been 26.3% so far, thus leaving good scope for future growth. North American market has the highest, nearly 78.7% penetration rate, making it a mature market. With a significant scope of future growth possible in Asia, it can be said that Asia will be the future hub of email marketing industry.

Email Marketing Industry: Chief market Players

The leading email service providers, including Gmail, Yahoo, and Hotmail are the ones that lead to the most revenues for the email marketing industry. These service providers together account for nearly 1 billion email accounts, which is a huge target audience for email marketing strategies.

Some of the leading email marketing services providers in the market are Campaigner, Constant Contact, iContact, Pinpointe, Mailigen, Vertical Response, and GetRespnse among many others.

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