Global UHT Milk Market to Value USD 137.7 billion by 2019: Transparency Market Research

UHT Milk Market –  Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 – 2019, the new report by Transparency Market Research provided some invaluable insights about the growth opportunities and future prospects of the global UHT Milk market during the forecast period of the market, 2013 – 2019.

According to the report, the global UHT milk market was valued at nearly USD 60.8 billion in 2012. By observing growth at a CAGR of 12.8% during the period of forecast, this market could reach a market value worth USD 137.7 billion by 2019.

Browse the full Global UHT Milk Market report at http://www.transparencymarketresearch.com/uht-milk-market.html

UHT stands for the technique “Ultra heat Treated”. UHT milk as the name suggests is subjected to temperatures beyond the boiling point (135 – 1590 C) and made to stand at the temperature for a very short duration (2 – 4 seconds), before bringing it down suddenly to the room temperature. The resulting milk is all void of germs and bacteria has a longer shelf life (3 - 6 months) and is enriched with nutrients as much as the raw milk is. Once the packaging is opened, the milk has to be refrigerated and consumed within three days.

The longer shelf life itself is a huge selling point of UHT milk. The major set of consumers of UHT milk is naturally of the ones who require storage of milk for longer durations. The hectic life of the working class population, especially in urban areas has popularized the act of bulk-buying groceries. Logically, the ones that have a longer shelf life have higher demands.

The global market of UHT milk has seen many mergers and acquisitions in the past few years. This has granted the market a highly volatile nature in terms of market competition. Popularity of many private labels in regional markets has raised the bar of price competition, particularly in countries such as France, Spain, Germany, U.K., and Italy.

The world’s urban population is on a constant rise and so is the shift in consumer choices. From the earlier preferred farm-fresh products to the currently popular packaged products, products like UHT milk are most preferred by the urban population. The cheaper rates of UHT milk than that of pasteurized milk are adding to the growth of this market, especially in weaker economic segments of the world.

The rising overall world population coupled with the rise in per capita income in countries such as India, China, and Pakistan also provides huge growth opportunities for the global UHT milk market. In China, the demand is particularly high. The share of UHT milk is around 60% of the total milk consumption.

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