Google in Broadband and Applications Growth, Trends And Forecast

Google in Broadband and Applications Market Trend, Size, Share, Growth and Forecast : Industry Analysis, Overview, Research and Development - Market Research Reports.Biz

Google’s core business has been to provide a platform for users to search and access information on the Internet. Against the backdrop of vibrant developments in technology, Google has set the pace in many areas by expanding its business influence and creating new revenue generation options. Google has strengthened presence across the technology value chain by developing capacity to set-up fiber-optic communications networks, web-based applications for consumers and enterprises, and android-based mobile applications.

The first two capabilities strengthen Google’s main revenue generation activity – online advertising. And two of the three have created new revenue streams. Through Google Fiber, Google’s fiber-optic communications network, the company offers high speed internet and IP-based television services. Google has also carved a share in the mobile applications market, estimated to reach US$63.5 billion by 2017. Google’s presence in mobile applications is powered by the Android operating system and showcased in Nexus smartphones and tablets.

Mind Commerce examines Google’s presence in the broadband and applications markets in this report, substantiates the findings with in-depth research, qualitative findings and quantitative data.

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Target Audience:

Investment Firms
Application Developers
Mobile Device Vendors
Mobile Network Carriers
Service Bureau Companies

Table of Content

1.0 INTRODUCTION 5

2.0 MARKET OVERVIEW 6
2.1 APPLICATIONS 6
2.1.1 GLOBAL MOBILE APPLICATION MARKET 6
2.1.2 GOOGLE COMPETITORS IN MOBILE APPS 7
2.1.3 WORLDWIDE MOBILE APP USERS 8
2.1.4 GOOGLE COMPETITORS IN WEB-BASED APPS 9

3.0 GOOGLE OVERVIEW 13
3.1 COMPANY OVERVIEW 13
3.2 THE GOOGLE BRAND 14
3.3 GOOGLE PRODUCTS 14
3.3.1 GOOGLE SEARCH 15

4.0 GOOGLE IN APPLICATIONS 20
4.1 GOOGLE WEB-BASED APPS 20
4.1.1 INTRODUCTION 20
4.1.2 GOOGLE APPS ACCOUNT VS. GOOGLE ACCOUNT 20
4.1.3 GOOGLE APPS FOR BUSINESS 21
4.1.4 UNIQUE FEATURES OF GOOGLE APPS 22

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5.0 GOOGLE IN BROADBAND 42
5.1 GOOGLE’S APPROACH TO BROADBAND 42
5.2 GOOGLE FIBER 42
5.3 GOOGLE FIBER PACKAGED SERVICES 43
5.4 GOOGLE FIBER IN KANSAS CITY 44
5.5 GOOGLE FIBER IN PROVO, UTAH 44
5.6 IMPACT OF GOOGLE FIBER 44
5.6.1 SPEED AS A DIFFERENTIATOR 44

Table 1: Google Competitors in Web-based Apps 9
Table 2: Google Revenue Generating Model 19
Table 3: Google Fiber Packaged Services 43
Figure 1: Worldwide App Downloads 6
Figure 2: Top 15 Smartphone Browsing Properties Unite States 7
Figure 3: Top 15 Smartphone Apps United States 8
Figure 4: US Fixed Broadband Deployment 9
Figure 5: Fixed Broadband Penetration United States 10