ICT Investment Trends In The Media Industry 2015 Research Share

This report presents the findings from a survey of 112 media companies regarding their Information & Communications Technology (ICT) investment trends. The survey investigates how media companies currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting.

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Key Findings

• Kable’s survey shows that media companies are increasing their investment in ICT services by (X%), compared to 2013, and reach (X%) in 2014.
• In 2014, X% of financial market institutions are planning to increase their overall ICT expenditure (both slightly and significantly) in multiplatform web video service platforms.
• Production systems has been assigned the highest investment priority, as X% of respondents are considering it as one of the top three IT projects for media companies in 2014.

Synopsis

This report presents the findings from a survey of 112 media companies regarding their Information & Communications Technology (ICT) investment trends. The survey investigates how media companies currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting.

The report illustrates the core technologies enterprises are investing in, including mobility, business intelligence, and cloud computing. The survey also highlights the approach adopted by media companies to purchase technology. Through Kable’s survey, the report aims to provide better insight to ICT vendors and services providers when pitching their solutions to media companies.

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In particular, it provides an in-depth analysis of the following:

• Understand how ICT budgets are set to change in 2014 in terms of their overall size.
• Appreciate how IT budgets are allocated across the core elements of IT spend, including hardware, software, services, communications, and consulting.
• Learn how IT money is being spent in areas such as the data centre, applications, IT management and the network.
• Gain an understanding regarding which ICT functions media companies are interested in outsourcing.
• Identify media companies’ investment priorities based on their budget allocations across core technology categories such as mobility, business intelligence, and cloud computing.
• Learn about the drivers that are influencing media companies’ in each technology category.
• Establish how media companies’ IT budgets are currently allocated across various segments within a technology category.
• Gain insight into how media companies plan to change their ICT budget allocations across various segments within a technology category.
• Understand the vendor mindshare for various core and advanced technology categories.
• Provides insight into media companies’ preferred buying approaches.
• Comprehend the business and IT objectives that media companies are looking to achieve through their IT investment strategies.
• Understand the factors that are influencing media companies’ decision to select an ICT provider.

Reasons To Buy

• This report will help readers to understand how the media industry ICT landscape is set to change in 2014.
• Gain a view as to how ICT money is being allocated in your target audience.
• The report covers a detailed breakdown of the opportunities within each of the core areas of ICT spend (hardware, software, IT services, telecommunications and consulting.)
• The report will help users to gain a view of the current strategic objectives of media companies.
• The report will provide a detailed breakdown of the opportunities within selected technology categories (mobility, business intelligence, and cloud computing).
• Understand the factors that are influencing media companies’ decision to select an ICT provider.
• Gain a view as to the business and IT objectives media companies are looking to achieve through their ICT investment strategies.

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