Microwave Ovens Market to a New Global Industry Segment, 2012-2018

The global microwave oven market is projected to grow to $72.5 million by the year 2015 mainly driven by the replacement demand, niche product development and re-establishment of old product line in developed markets of America and Europe. Increasing income levels and growing living standards are influencing the growth of this market across the developing markets of Asia and Eastern Europe. Due to the increasing need of luxury gadgets, microwave ovens are becoming an essential part of modern and well furnished kitchen. Number of technological developments and improvements in design technology is making microwave ovens common in every household, thus contributing to the overall market growth.

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Decrease in costs of microwave ovens due to increasing competition is encouraging the sale of more number of ovens, even in rural areas. Europe and Asia Pacific are currently dominating markets for microwave ovens while China is the fastest growing market across Asia Pacific. High incomes and sense of modern civilization depending on consumerism are expected to sustain the demand for modern generation products.

This research report analyzes this market depending on its market segments, major geographies, and current market trends. Geographies analyzed under this research report include

• North America

• Asia Pacific

• Europe

• Rest of the World

This report provides comprehensive analysis of

• Market growth drivers

• Factors limiting market growth

• Current market trends

• Market structure

• Market projections for upcoming years

This report is a complete study of current trends in the market, industry growth drivers, and restraints. It provides market projections for the coming years. It includes analysis of recent developments in technology, Porter’s five force model analysis and detailed profiles of top industry players. The report also includes a review of micro and macro factors essential for the existing market players and new entrants along with detailed value chain analysis.

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