Mobile Commerce and Payments in Retail POS and Shopping - Industry Analysis and Forcasts Report

Report Audience

* Mobile Cellular Carriers
* Wireless Device Manufacturers
* Wireless Infrastructure Providers
* Commerce, Content and Application Providers

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Report Overview

* Online shopping is taking a toll on bricks and motor merchants. However, there are technologies and solutions to deal with the practice of showrooming - the practice of examining merchandise in a traditional brick and mortar retail store, and then buying it online at a lower price.

* These technologies and solutions include mobile marketing and advertising, mobile shopping applications, social networking, referral sales programs, presence and location detection, embedded entertainment, and more.

* This report provides analysis of the issues, technologies, solutions, and future of in-store shopping via mobile/wireless devices and applications.

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Report Benefits

* Understand the issues surrounding online vs. offline shopping
* Identify strategies to combat online shopping and showrooming
* Learn about technologies and solutions to supplement digital marketing
* Understand consumers can become more loyal and prone to purchase in-store
* Learn how embedded entertainment known as “gamification” can lead to more

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