Research On China ATV (All-Terrain Vehicle) Industry, 2013-2017 - Market Size, Share, Growth

The production technology of ATV (All-Terrain Vehicle) is mainly mastered by some developed countries, such as USA, Japan and Canada. The global ATV market is mainly concentrated in North America and Europe and it shows the annually rising trend. In 2012, the global sales volume of ATV reached about 1.7 million units.

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There are more than 500 ATV enterprises in China now and about 120 of them have the export qualification. These enterprises are mainly concentrated in Zhejiang, Chongqing, Jiangsu, Shanghai, Shandong and Guangdong. Their products mainly range from 50CC to 250 CC; the output accounts for about 45% of the total global ATV. In 2012, the output of China’s ATV reached 765,000 units.

The national consumption of ATV in China shows that sports, leisure and entertainment are the main application fields; the sports field accounts for 28%, ranking the first; the leisure field accounts for 25%, agriculture of 18%, military field of 9%, hunting of 5% and others of 15%.
In 2012, the apparent consumption volume of ATV in China was 168,000 units. With the domestic market development, it is estimated that China’s ATV demand volume will reach 275,000 units by 2017.

Table of Content

1. Development Overview of ATV Industry 1.1 Industry Overview 1.1.1 Product Definition 1.1.2 Product Classification 1.2 Industrial Chain

2. Development Overview of Global ATV Industry 2.1 Development Process 2.2 Market Status 2.3 Demand 2.3.1 USA 2.3.2 France 2.3.3 Australia 2.4 Global Major ATV Enterprises and Dynamics 2.4.1 POLARIS 2.4.2 Arctic Cat 2.4.3 Can-Am

3. Chinas ATV Development Environment 3.1 Chinas Economic Development Environment 3.2 Industry Related Policies, Standards, Laws and Regulations 3.2.1 Certification Standards 3.2.2 UK Issuing the New Standard for ATV and Raising the Trade Barrier 3.2.3 China Intending to Implement Related Standards for ATV 3.3 China Domestic Technical Level of ATV

4. Status Quo of Chinas ATV Industry 4.1 Status Quo and Trends of Supply 4.1.1 Status Quo 4.1.2 Supply Forecast 4.2 Status Quo and Forecast of Demand 4.2.1 Demand Structure 4.2.2 Demand Forecast 4.3 Existing Problems 4.3.1 Serious Convergence of Regional Product Structure 4.3.2 Low Specialization 4.3.3 Lacking of Independent Brands and Perfect Service and Management Systems

5. Competitive Status of Chinas ATV Industry 5.1 Competitiveness 5.1.1 Competition among Existing Enterprises 5.1.2 Potential Entrants 5.1.3 Product Substitution 5.1.4 Bargaining Power of Upstream Suppliers 5.1.5 Bargaining Power of Downstream Customers 5.2 Competitive Pattern 5.3 Competitive Strategy

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