UK: Desktop and Laptop Computers Market -August 2014

Desktop and Laptop Computers - UK - August 2014 , Market Trend, Size, Share, Growth and Forecast : Industry Analysis, Overview, Research and Development - Market Research Reports.Biz

Chromebooks have the potential to really shake up the laptop market and offer consumers a much cheaper alternative to mobile computing.

Table of Content

Introduction

Definition
Abbreviations

Executive Summary

The market
Volume
Figure 1: UK combined desktop and laptop computer market size, by volume, 2009 -19
Value
Figure 2: UK combined desktop and laptop computer market size, by value, 2009-19
Market share
Lenovo continues its rise to jump into third position
Figure 3: Estimated shares of the UK desktop and laptop market, by volume, 2012 and 2013
Market drivers
Ultrabooks and hybrids attempt to offset declining PC market
Figure 4: Worldwide device shipments, by segment, 2012 - 15
Windows 8.1 introduced to solve Windows 8 issues
New processors from Intel, Nvidia and AMD to improve laptop and Ultrabook performance
The consumer
Tablet ownership to surpass desktops in 2015
Figure 5: Household ownership of computers, April 2013 - June 2014

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Issues and Insights

How can Microsoft and computer manufacturers encourage users to upgrade to a new computer with the latest Windows operating system?
The facts
The implications
How should Chromebook manufacturers encourage consumers to consider purchasing a Chromebook?
The facts
The implications

Trend Application

Trend: The Nouveau Poor
Trend: Return to the Experts
Mintel Futures: Access Anything Anywhere

Market Drivers

Key points
Tablet ownership continues to rise and demand remains strong
Figure 15: Household tablet ownership and plans on buying/upgrading a tablet in the next three months, by age, April 2013 – April 2014
Ultrabooks and hybrids attempt to offset declining PC market
Figure 16: Worldwide device shipments, by segment, 2012 - 15
New processors from Intel, Nvidia and AMD to improve laptop and Ultrabook performance
Windows 8.1 introduced to solve Windows 8 issues
Figure 17: Top five operating systems in the UK, by usage, January 2010 – Ma y 2014

Who’s Innovating?

Key points
Asus introduces 3-in-1 hybrid
Figure 19: Asus Transformer Book V hybrid laptop, launching in Q4 2014
Manufacturers pushing for even thinner laptops
Dell driving wireless technology development
Apek launches the MaxPad; the world’s first Windows 8.1 touchscreen TV

Market Size, Segmentation and Forecast

Key points
Market size
Figure 20: UK combined consumer desktop and laptop computer market size, by volume and value, 2009-14
Volume trends by segment
Figure 21: UK desktop and laptop computer market size, by volume sales, 2009-14
Figure 22: UK desktop and laptop computer market size, by volume, 2009-19

Companies and Products

Key points
Acer Inc
Company overview
Product range
Financials
Figure 38: Key financials for Acer Group, 2009 - 13
Recent activity
Strategy
Apple Inc.
Company overview
Product range
Financials

Brand Communication and Promotion

Key points
Google continued to push Chromebooks in 2013
Figure 57: Advertising expenditure within the laptop and desktop computer market, 2010-13
Dell turns to social media in order to thank its customers
Figure 58: Advertising expenditure within the laptop and desktop computer market, by media type, 2010-13

The Consumer - Ownership and Plans to Purchase Computers

Key points
Tablet ownership to surpass desktops in 2015
Figure 59: Household ownership of computers, April 2013 - June 2014
Demographic breakdown
Older consumers cling to desktops