UK Rail Travel Industry Research Report 2014

Fast growing tablet ownership, in connection with emerging superfast Wi-Fi, offers opportunities to provide bespoke online entertainment packages to travellers, for example by partnering with content providers such as Netflix, Spotify Premium, tablet magazine/newspaper publishers and e-booksellers.

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Table of Content

Introduction

Definition
Abbreviations

Executive Summary

The market
Full steam ahead
Figure 1: Volume forecast of UK passenger rail journeys, 2013/14-18/19
Figure 2: Value forecast of UK passenger rail journeys, 2013/14-18/19
London/South East in driver’s seat
Figure 3: Volume of UK passenger rail journeys*, percentage growth, 2008/09-2013/14
Market factors
Fares rising but so are motoring costs
Figure 4: Retail Price Index: Transport components, 1997-2013
Airline-style pricing yields success
Figure 5: UK domestic passenger rail journeys, by ticket type, percentage growth 2008/09-2012/13
Nearly £40 billion investment over next five years
Companies, brands and innovation
Govia is market leader…
Figure 6: UK train operating companies, number of franchises* and passenger journeys, July 2014**
… but FirstGroup covers most ground
Eurostar goes Dutch
The consumer
Six in ten adults use UK trains
Figure 7: Purpose of train travel within the UK over the past 12 months, May 2014
Six in ten book in advance
Figure 8: How last rail trip was booked, May 2014
Women choose table seats
Figure 9: Preferences/behaviour during last rail trip, May 2014
Five hour tipping point
Figure 10: Maximum time people are prepared to travel by train for personal/leisure and business purposes, May 2014
Comfort/cost concerns
Figure 11: Attitudes towards travelling by train, May 2014
What we think

Issues and Insights

How can rail attract more older travellers?
The facts
The implications
Combating perceptions of poor value for money
The facts
The implications
How can train companies maximise the opportunities of mobile technology?
The facts
The implications

Trend Application

Trend: Mood to Order
Trend: Entrepreneurial Spirit
Trend: Who are the Joneses

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Market Drivers

Key points
Travel market performance patchy despite economic upturn
Figure 12: Great Britain domestic overnight travel, volume, total and split by purpose, 2008-13
Figure 13: Overseas travel, volume, total and split by purpose, 2008-13
Tunnel has weathered storm better than air/sea travel
Figure 14: Overseas travel, volume split by mode, total, holiday, business & VFR, 2009-13
Figure 15: Overseas travel volume, UK to France, Belgium, Netherlands and Germany, split by mode, all purposes, 2013
Has UK reached ‘peak car’?
Figure 16: Licensed cars in Great Britain, 2004-2013
Figure 17: Car ownership in Great Britain, 2004/05-2011/12
Figure 18: Percentage of households in Great Britain with no car/van, by region 1995/96-2011/12
Car running costs driving people to rail…
Figure 19: Retail Price Index: Transport components, 1997-2013
… but still small swings in overall context
Figure 20: National Travel Survey 2012: Percentage of domestic distance travelled, by purpose and mode
Figure 21: National Travel Survey 2006: Percentage of domestic distance travelled, by purpose and mode
Long distance rail outstrips domestic flights
Figure 22: Long-distance domestic rail vs domestic airline passengers, 2003/04-2012/13
Green(ish) rail
Figure 23: UK carbon dioxide emissions, by transport mode, percentage share of all UK emissions, 2008-11
£38 billion to be invested in rail network by 2019
HS2 be or not to be?
Fares fair?
Long distance offers more mixed picture
Figure 24: Comparison of long distance rail journey fares, UK, France, Italy and Germany, 2014
Class act
Eurostar diversifies
High Speed Europe
Figure 25: High speed rail networks in Europe, November 2013

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