US Casino and Casino-style Gambling Research Report 2014

The casino market is unique in that most consumers have visited a casino in the past, even though four in 10 expect to lose when they gamble. The excitement of the environment, the possibility of winning, and the ancillary offerings create an alluring alternative to most leisure and entertainment offerings. Maintaining the allure as gambling expands to an increasing number of locations is the challenge.

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Table of Content

Scope and Themes

What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Terms

Executive Summary

Gross gaming revenues recover, to reach $66B in 2014
Figure 1: Fan chart forecast of total US gaming revenues at current prices with best- and worst-case scenarios, 2009-19
Economic conditions, young men drive spending
Competition intensifies
Figure 2: Attitudes toward online gaming, March 2014
Las Vegas Sands, Caesars largest commercial casino operators
Figure 3: Global net revenues of selected US commercial casino operators, 2012 and 2013
Marketing programs include loyalty programs, comps, big bucks
The consumer
Three quarters of all adults 21+ have visited a casino
Online gambling sites and offline casinos
Figure 4: Casino visitation, by online casino/gambling site visitors, March 2014
Average amount wagered tops $300
More than nine in 10 adults usually gamble when they visit the casino
Figure 5: Casino games usually played, March 2014
No single offering will increase casino visits
Figure 6: What would encourage casino visits, March 2014
Most adults hold positive attitudes about casinos
Figure 7: Attitudes toward casinos, March 2014
Hispanic market has potential
What we think

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Issues and Insights

Has the expansion of gambling gone too far?
The issues
The implications
Are young adult men the ticket to future growth?
The issues
The implications
Is online gambling a threat to traditional casinos?
The issues
The implications

Trend Applications

Trend: Let’s Make A Deal
Trend: Experience Is All
Trend: Prepare for the Worst

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