US Electronics Retailing Trend, Size, Growth and Research 2014

Retailers face a considerable challenge in selling electronics as consumers shift more spending toward mobile technology and traditional big-ticket items reach saturation. Although consumers clearly show an interest in upgrading their current technology, they are also beginning to feel overwhelmed by the myriad upgrades that are available.

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Table of Content

Scope and Themes

What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Terms

Executive Summary

The market
Figure 1: Total US retail sales of electronics, 2009-19
Key players
Figure 2: Retailers visited for electronics purchases, June 2014
The consumer
Consumers rank price as the top consideration for electronics purchases
Figure 3: Key considerations when shopping for electronics, June 2014
Upgrading an item is the leading motivation for purchasing electronics
Figure 4: Motivations for purchasing electronics – To upgrade an item, June 2014
Nearly one third of men and women see limited product selection in stores
Figure 5: Opinions regarding shopping for electronics in a store – Product selection, by gender and age, June 2014
What we think

Issues and Insights

Has e-commerce taken over electronics retail?
The issues
The implications
Challenges and likely growth categories in electronics retailing
The issues
The implications
Where do consumers discover and learn about electronics products?
The issues
The implications

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Trend Application

Trend: Second Skin
Trend: The Suite Life
Trend: Play Ethic

Market Size and Forecast

Key points
Growth expected for electronics market
Figure 6: Total US retail sales of electronics, at current prices, 2009-19
Figure 7: Total US retail sales of electronics, at inflation-adjusted prices, 2009-19
Fan chart forecast
Figure 8: Total US retail sales and fan chart forecast of electronics, at current prices, 2009-19

Market Drivers

Key points
Some electronics categories shift from luxury to necessity
E-commerce drives a significant share of CE sales
Software and media lag behind hardware capabilities

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