US Food Packaging Share and Research 2014

Shoppers remain concerned about the safety of food packaged in plastic or cans, which creates an opportunity for manufacturers to be proactive about offering information to alleviate these concerns. This may include information about packaging materials, or ingredient sourcing, as well as sustainability initiatives.

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Table of Content

Scope and Themes

What you need to know
Definition
Data sources
Consumer survey data
Abbreviations and terms
Abbreviations

Executive Summary

Overview
The market
New food product packaging increases over last five years
Figure 1: Food product introductions, by launch type, 2009-14*
The consumer
Men choose products based on practical packaging
Figure 2: Behaviors related to food product packaging, top five, March 2014
Fresh, resealable packaging most important to shoppers
Figure 3: Any importance of food packaging features, top five, March 2014
Natural, reduced claims top-of-mind when purchasing food
Figure 4: Claims considered when buying food products, top five, March 2014
Opportunity to boost premium, energy-efficient claims
Functional packaging features are most influential
Figure 5: Packaging attributes influencing purchase, top five, March 2014
Most important for packaging to communicate nutrition, sustainability
Figure 6: Agreement with attitudes toward food packaging, top five, March 2014
What we think

Issues and Insights

What packaging factors have the most impact on purchase?
Issues
Insight: Multiuse packaging has the most influence
How can manufacturers alleviate consumer packaging concerns?
Issues
Insight: Offer information about product materials, claims, and manufacturing
How can packaging help products differentiate themselves?
Issues
Insight: Encourage shoppers to try before they buy

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Trend Applications

Trend: Prove It
Trend: Without a Care
Trend: Minimize Me

Category Performance

Key points
Snacks, bakery most product introductions in past year
Figure 7: Food product introductions, by category, 2009-14*
Figure 8: Food product introductions, by launch type, 2009-14*
Paper, flexible materials on the rise
Figure 9: Food product introductions, by package material, 2009-14*
Flexible pouches grow most over last five years
Figure 10: Food product introductions, by package type, top 10, 2009-14*

Innovations and Innovators

Allergen-related product claims continue to increase
Figure 11: Food product introductions, by claims, top 10, 2009-14*
Increase in private label food products
Figure 12: Food product introductions, by private label, top 10, 2009-14*
Product relaunches with transparent packaging
Packaged for on the go
Figure 13: Kellogg’s website, 2014
Illustrating freshness

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