US Washers and Dryers Industry Trend, Research Share 2014

Bolstered by continued modest improvement in the economy and a strengthening housing market, sales of washers and dryers have turned in solid sales performance since the end of the recession, rising to an estimated $13.1 billion in 2014.

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Table of Content

Scope and Themes

What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Terms

Executive Summary

The market
Strengthening housing market gives washers and dryers a boost
Figure 1: Total US retail sales and fan chart forecast of washers and dryers, at current prices, 2009-19
Washers outsell dryers, but the two segments follow a similar course
Figure 2: Total US sales of washers and dryers, by segment, 2009-13
Housing market builds momentum in 2013
Figure 3: New and existing home sales, 2009-13
The consumer
Most households own a washer and/or dryer
Figure 4: Washers and dryer ownership, by household income, April 2014
In addition to replacement, energy savings and new features drive sales
Figure 5: Reasons for most recent purchase, by gender and age, April 2014
Both online and in-store play a role in washer and dryer shopping
Figure 6: Shopping behaviors, by timing of most recent purchase of any new washer and/or dryer, April 2014
Price, reliability, and energy efficiency are key factors in purchase decisions
Figure 7: Importance of product attributes, April 2014
Conservation more likely than convenience or performance to command a premium
Figure 8: Interest in and willingness to pay more for special features, April 2014
What we think

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Issues and Insights

Encouraging Boomers to upgrade
The issues
The implications
Leveraging energy efficiency
The issues
The implications
Leveraging lifestyle features
The issues
The implications

Trend Applications

Trend: Who Are the Joneses?
Trend: Hungry Planet
Trend: FSTR HYPR

Market Size and Forecast

Key points
Strengthening housing market gives washers and dryers a boost
Figure 9: Total US sales and forecast of washers and dryers, at current prices, 2009-19
Figure 10: Total US sales and forecast of washers and dryers, at inflation-adjusted prices, 2009-19
Energy efficiency serves as a selling point
Figure 11: Total US retail sales and fan chart forecast of washers and dryers, at current prices, 2009-19
Forecast methodology

Market Drivers

Replacement cycle, discretionary factors drive sales trends
Figure 12: Reasons for most recent purchase, April 2014
Industry competitors see key drivers remaining strong
Housing market builds momentum in 2013
Figure 13: New and existing home sales, 2009-13
Remodeling trends higher, creating more opportunities for appliance sales
Figure 14: BuildFax Remodeling Index, 2008-14
Increasing stability in consumer confidence could help market
Figure 15: Thomson Reuters/University of Michigan index of consumer sentiment, 2009-14
Homeownership rate declines, especially among younger adults
Figure 16: First quarter homeownership rate, by age of householder, 2007-14
More households, but households getting smaller
Figure 17: Households, by presence of own children, 2003-13
Figure 18: Household size, 2003-13

Segment Performance

Key points
Washers outsell dryers, but the two segments follow a similar course
Dryers playing catch-up in energy efficiency
Figure 19: Total US sales of washers and dryers, by segment, 2009-13

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