Press release -

Water Filtration Market in US - November 2014: Industry Size, Share, Trends, Analysis and Forecast

Water filtration market sales are struggling, with further declines expected in the coming years. Companies will need to address the issue of filter replacement, convince consumers that these products are essential, and better engage Asian, Hispanic, and Black consumers to reinvigorate the category.

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Scope and Themes:-

  • What you need to know
  • Definition
  • Data sources
  • Sales data
  • Consumer survey data
  • Qualitative consumer data
  • Abbreviations and terms
  • Abbreviations
  • Terms

Issues and Insights:-

  • What should companies do to address filter replacement?
  • The issues
  • The implications
  • How can companies make these products “essential” to consumers?
  • The issues
  • The implications
  • How can brands better engage Asian, Hispanic, and Black consumers?
  • The issues
  • The implications

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Trend Application:-

  • Trend: Rebirth of Cities
  • Trend: Extend My Brand
  • Trend: Help Me Help Myself

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Topics

  • Lifestyle, Fashion, Leisure

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