Press release -

Black Owned Lifestyle Brand Fighting World Water by Crisis by Building Wells in the Congo

October 5, 2017 - Frisco, TX - Owners of UI Global Brands Psyche & Vontoba up their philanthropy efforts by vowing to address the world water crisis. Under the UI umbrella, the Terry’s run Urban Hydration Naturals (UH), a Dallas based multi million dollar all natural lifestyle brand that is sold in 5000+ stores Nationwide including on Amazon.com, Target, TJ Maxx, Ross and Sally Beauty.

This past July Urban Hydration partnered with Water is Life, an organization that travels the world in efforts to improve sanitation and hygiene by means of providing water infrastructure. This cause is so important to the Terry’s because they know that people must have the essentials for them to live decently; so they embarked on this program to specifically address the water crisis in the Congo:

  • For every Urban Hydration Naturals product sold, 1 gallon of water is donated
  • For every $15k raised, one well in the Congo will be built
  • Each well will be mobilized for the rehabilitation of water supply
    • Since partnering with WaterisLife in July, Urban Hydration has sold over five thousand products. This October, they will launch a social campaign to bring additional awareness to the cause and help them reach their goal of three wells by July 2018. A big part of UI’s identity is philanthropy and Urban Hydration is aiming to encourage more thriving African American owned beauty businesses to use their platforms to address social and economic issues. For more info, visit UrbanHydration.com.

    Topics

    • Culture

    About Urban Hydration Naturals

    Urban Hydration Naturals has always been about changing the game in ways that benefit you, the conscious and creative consumer, with eco-friendly, naturally inspired ingredients.

    Our Urban Hydration Naturals collections produce naturally inspired products that are sold in over 6000 stores around the world by major retailers, like Target, Amazon, Walmart, and Sally Beauty. At Urban Hydration Naturals we make products that help you live a happier, healthier life. For every unit we sell, we donate the equivalent of one gallon of water to a community that is experiencing a water crisis. Our company also has a scholarship program and regularly supports community programs. UI Global Brands attributes their success to Family-Fun and Teamwork, two things that never fail to make their dream work.

    Contacts

    Rivi C.J.

    Press contact Publicist