Aug 16, 2012 14:54 EDT Rebtel, the world’s largest mobile VoIP company after Skype, today announced findings from its mobile device survey conducted online on its behalf by Harris Interactive, which measured American adult mobile phone and tablet users’ sentiments and observed trends concerning mobile devices, as well as spending on International calling.
274 Million U.S. Mobile Subscribers Plan on Reaching out to Mom on Mother’s Day, According New Survey from RebtelMay 14, 2012 02:53 EDT
Study Shows that Women are Much More Likely to Give Mom a Gift, and Plan to Spend More Time Talking
Stockholm, Sweden & San Francisco, USA – May 11, 2012 – Rebtel, the world’s largest mobile VoIP company after Skype, today announced the results from a Mother’s Day survey, which polled U.S. mobile users on their experiences with carriers, smartphone devices and communication apps.
According the study, 83.4% of U.S. adults plan on getting in touch with their mom this mother's day (other than in-person), which is representative of approximately 274 million Americans. The study also showed that mobile phone via traditional carrier minutes is the overwhelming favorite method at 72.7%, followed by VoIP calling (via PC or app) 11.9%, then Landline 11% and video chat (3%), followed by email (.8%). Social Networks, IM, and SMS were the least popular choices registering below .3%.
Are Women More Likely to Show Mom Some Love?
The results showed some notable differences between men and women, namely women (76.2%) are much more likely to get their mom a gift than Men (65.9%) and plan to spend more time talking. 42.5% of Women responded by saying they plan to spend 30 mins or more speaking with their mom on mother's day, whereas only 34.8% of responded with the intention of doing so.
The study also showed that 20% plan on spending less on communications than last year, but of those who plan to spend less, 45.7% attribute the lower spending to the use of free/cheap messaging apps for calling.
Rebtel’s Mother’s Day survey survey was conducted during the first week of May using SurveyMonkey, an online survey service, which polled 723 U.S. mobile users.
*Note: According to the trade organization CTIA, there were approximately 328 million wireless service subscribers in the U.S. in 2011.
VSCpr on behalf of Rebtel