Hong Ten and ROOY Inc. Collaborate for a B-boy Shoe

“For years I've been thinking about the ideal B-Boy shoe. Now is my chance to build a shoe from scratch and share it with my friends in the B-Boy community”. ~Hong 10

Designers may submit designs to RooyInc.com between July 21st and August 15th, 2014. ROOY Inc. will evaluate designs together with Hong 10 and then take the winning design through the development and production process. The winning designer will receive 5% of net sales and a trip to Paris to see Hong 10 compete at Red Bull BC One in November.

"There are lots of shoes out there, but nothing that was designed just for B-Boys. Because of our unique model and expertise, we (ROOY Inc.) can make footwear products that are highly customized for under-serviced consumers such as B-Boys and B-Girls " ~Ryan Kang, CEO Rooy Inc.

Over the next few months, ROOY Inc. will also be hosting a B-Boy Battle: a breakdancing competition where dancers can submit footage of their best moves and the favorites will be compiled into a video for promotion of the shoe. Dancers who participate will be entered to win a pair of Hong Ten’s shoes.

Shoes will be available for pre-order purchase on RooyInc.com after the prototype has been tested and approved by Hong 10.