Scalado reinforces its role as a world leader in mobile imaging

The market leading experts reveal how their innovative fifth generation technology will bring all the features of a high-end digital camera to any device.

Scalado, a world-leading provider of high-performance imaging technologies, applications and services for the mobile industry, has revolutionized its product offering with the launch of its fifth generation Image Processing Platform. With such a wide range of advanced capturing, viewing, editing, searching and sharing capabilities, this latest breakthrough from Scalado will solve all of the most common problems and frustrations associated with mobile imaging, and will finally bring the full-featured digital camera experience to the world's most popular mobile devices.

“Scalado wants to give the end user the ultimate imaging experience, and to provide our customers with the means to create true differentiation through the use of our imaging technology, products and solutions,” says Håkan Persson, Scalado's CEO. “We can now give everybody the ability to record, access and re-live their most memorable moments on any device, anywhere.”

Because it has been optimized for major software, hardware, platforms and sensors, Scalado's Image Processing Platform can be easily integrated with other technologies.  For example, by pre-integrating Scalado's Image Processing Platform with the industry's most advanced SOC system solutions, chipset manufacturers will now be able to include a wide variety of sophisticated imaging applications on their own platform, including the latest breakthroughs in high dynamic range (HDR) imaging and 3D capturing.

"Scalado’s unique combination of patented technologies for embedded imaging can be used to create unprecedented capabilities for any device,” says Sami Niemi, Scalado's CTO and Co-founder. “As such, Scalado can deliver a truly outstanding imaging experience for end users that will allow them to record and re-live their most cherished memories.”

Scalado's Image Processing Platform 5.0 will help many of the world's leading handset manufacturers and chipset providers to introduce new use-cases to the market very quickly, including the ability to capture 3D panorama images simply by 'sweeping' the phone's handset, support for the latest face recognition, detection and tracking technology, super-fast and highly intuitive search functionality, and the ability to pan and zoom into 200 megapixel images in high quality.

Scalado remains at the heart of the mobile imaging market, and will continue to work with the world's most influential platform, camera and phone manufacturers to deliver this new range of innovative applications. Scalado already lists all of the top five tier 1 mobile phone manufacturers and top 10 ISP/Sensor companies as its licensees, and will soon have its software included on more than 1 billion mobile phone handsets.

"This is a cutting edge product that is significantly more advanced than anything else in the marketplace," says Fadi Abbas, Scalado's VP BizDev/CMO and Co-founder. "As a result, we are already expecting great penetration in several different markets.”

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Notes to Editors
Demonstrations of Scalado’s latest mobile imaging solutions will be held at GSMA's Mobile World Congress (MWC) in Barcelona from 14-17 February.To sign up for a demonstration or to arrange a one-on-one interview, please contact Andrew Ball (see Press Contacts below) or please visit us at the Scalado stand (Hall 4, Level 6, Hospitality Suite 27).

Press contact (Scalado)
Andrew Ball/Chaz Brooks
Chazbrooks Communications
Tel: +44 (0)1483 537 890/+44 (0)7977 065305
E-mail: andrewb@chazb.com
Web: www.chazb.com

Company Contact (Scalado)
Fadi Abbas, Co-founder, VP BizDev & CMO, Scalado
Scalado AB
Tel: +46 733 118 222
E-mail: fadi.abbas@scalado.com
Web: www.scalado.com