Cint joins forces with Sticky to help brands analyse the effectiveness of online advertising campaigns

4 November 2013: Leading creator of SaaS solutions for gaining market insight, Cint, has announced a partnership with Sticky, the only media technology company providing a platform for ensuring that display ads get seen. The collaboration will ensure brand advertisers looking to evaluate the success of their online advertising have access to the reactions of millions of individuals from across the world.

Founded in 2009, Sticky is headquartered in Stockholm and has offices in New York, San Francisco, London and Shanghai. It works with organisations including Colgate, Sky Italy, AOL, Group M and Simple Agency, providing support to ensure their online advertising campaigns are effective, and are really seen by their target audience.

Advertisers pay to show the typical user 1,700 display ads per month, but 54% of these have no potential to be seen, and 70% of those that have the potential to be seen, aren't. Sticky's platform, built on state-of-the-art online eye-tracking technology, is dubbed “viewability on steroids”. Agencies, brands and publishers will know with precision which brand advertisements people actually see, and for how long. As a result, publishers will know which placements and campaigns attract the most attention, and where they can excel over their competitors. Furthermore, agencies and brands can optimize the number of seen ads and increase returns on digital investments.

By partnering with Cint, Sticky is able to use its self-service survey tool Cint Access in order to set up and manage its projects and to access over 10 million individuals in 57 different countries through Cint’s OpinionHUB. Sticky is now able to communicate with any specific group of individuals at the touch of a button, whether its client wants to establish whether their advertising campaign was viewed by Mothers of Babies, automotive enthusiasts or women with disposable incomes.

Mathias Plank, CEO at Sticky comments: “Working with Cint means we can access over 10 million individuals from across the world. With Cint, we are able to specifically select individuals that match the target group of our clients, and we can be confident in the superior quality and level of engagement that these individuals have. The Cint support team is also very helpful and responsive, ensuring our projects can be managed smoothly and within short time frames.”

Bo Mattsson, CEO, Cint adds: “Online eye tracking and emotion recognition is clearly the next step in market research and online analytics, where brands and advertisers can evaluate their campaigns more accurately, learning who is actually viewing their advertisement, for how long, and which elements appeal to them. Sticky and Cint share a passion for innovation, like us they are a forward-thinking, technology-driven organisation and we look forward to seeing this partnership develop.”

For further press information please contact Victoria Evans or Georgina Dunkley at cint@punchcomms.com / +44 (0) 1858 411 600.

For further information about Sticky please contact Mathias Plank at mathias.plank@sticky.ad or +46 73 328 15 01