Sticky President Jeff Bander Named 2013 ARF Great Mind Award Winner

The ARF Great Mind Awards celebrate individuals who contribute to the advancement of advertising research. The ARF believes that research must become innovative to respond to the new questions that marketers are asking as the media and marketing landscape undergo fundamental and permanent change.

John Wannamaker, a 19^th century department store owner, is attributed with saying, ‘I know that I waste half of my advertising budget. The problem is I don’t know which half.’ Nothing much has changed in the last 100 years – until now. 

“We built our Sticky platform to address the changing needs of an oversaturated online marketplace. Sticky is not another in-screen measurement tool; Sticky gets inside the eyes of a consumer showing you whether your ad is actually seen or not, and more.  We believe that this is the next generation in ad accountability.  We are pleased to see that the ARF thinks so too,” comments Sticky President Jeff Bander.

Sticky is a product of rebranding from EyeTrackShop, the world’s first online eye tracking company initially funded by Tobii technology in 2009.  Sticky made its international debut this spring.  With a growing client list including P&G, L’Oreal, McDonald’s, and GroupM, Sticky is ready to meet the brand campaign needs of publishers, advertisers, and agencies.