Lisa Buyer Joins Experts for Social Media Web Conference and Certification

Social PR specialist Lisa Buyer joins 18 social media experts including Brian Carter, Lee Odden, Krista Neher and Alan K'necht as an instructor with Instant E-Training’s Social Media for Business WebConference & Certification Program from March 9 - April 13, 2012. Registration for the eight-week workshop is open at Social Media Training site. The workshop features 23 live online sessions and 19 social media marketing top authors and thought leaders, along with the social media certification program.

“Social media is still an evolving field, but there are tried and true fundamentals that can help you build a strong brand presence on Facebook, Google+, Twitter, LinkedIn and beyond to forward your online PR efforts,” says Lisa Buyer, CEO of The Buyer Grou p, a Fla.-based social PR agency offering consulting, speaking and educational training. “I am looking forward to the PR/Social strategy session , as well as being part of the Social Media Certification process.”

The online social media training workshop is aimed at corporate marketers, social media managers, job seekers, business owners, and anyone responsible for growing a business. Social Media for Business Web Conference & Certification provides an interactive learning environment through live video streaming, live chat, interactive Q&A, and over $1,000 in free bonus materials.

“Among marketers who include social media as part of their overall strategy, eMarketer 
reports 97 percent agree that it provides benefits and value to their business,” Lisa Buyer notes. “What’s more, 88% of those surveyed found that social media helps brand awareness. Social media also benefited marketers by allowing them to engage in dialogue and increase sales and partnerships. And a Wildfire Interactive survey revealed 41 percent of marketers said it helped reduce costs.”

Buyer is teaching the strategy session “Power of PR & Social Media" and is also be part of the Social Media Certification, meeting each week with small groups on assignments and coaching. Registration for the eight-week web confernece is open Social Media Training site. Speakers at the Social Media for Business Web Conference & Certification include:

Digital Leadership, Erik Qualman, Author of Socialnomics & Digital Leader 
Building Social Media Program In-House Chris Barger, Author of Social Media Strategist 
Creating Content Marketing Strategy, Lee Odden, Author of Optimize & CEO of TopRank Marketing 
Facebook Marketing, Brian Carter, Author of The Like Economy & Facebook Marketing 
Twitter Strategies for Success, Hollis Thomases, Author, Twitter Marketing: An Hour a Day 
Mastering Google+, Eric Enge, Author of The Art of SEO 
LinkedIn Strategies for Success, Neal Schaffer, Author of two books on LinkedIn Marketing 
ROI of Social Media, Marshall Sponder, Author of Social Media Analytics 
Return on Influence, Mark Schaefer & Megan Berry 
Power of PR & Social Media, Lisa Buyer, CEO of The Buyer Group