Aug 29, 2012 04:00 EDT The Thule Group is pleased to announce the acquisition of the rights for the much praised Freeload bike racks. This acquisition is part of the launch of the new Thule Pack ’n Pedal™ range that follows a long Thule tradition of designing pioneering solutions for an active lifestyle. The Freeload bike rack system is in line with the Thule focus on ease of use, safety and quality.
Thule Pack ’n Pedal™ awarded the Eurobike Award for Best AccessoriesAug 29, 2012 10:00 EDT
The brand new Thule Pack’n’Pedal™ products has been awarded with the Eurobike Award for ‘Best Accessory’ at Eurobike 2012 – the world’s leading cycling tradeshow in Friedrichshafen, Germany. Pack ’n Pedal™ is a pioneering, smart bag and rack system developed by Thule.
“Winning Eurobike Award acknowledges that we are doing right when it comes to launching innovative solutions for the demanding bicycle industry. This is a certificate that the Thule Pack ‘n Pedal™ initiative is exactly right for the conscious bike consumer of today”, says Magnus Welander, Thule Group CEO.
The Eurobike Award is given for particularly innovative design and above-average product quality. The award is being held for the seventh time this year and provides the retail trade as well as consumers with an endorsement of good design and a sense of orientation on a widely diverse market. It reveals what is innovative and functional as well as environmentally compatible and sustainable.
Thule Pack ‘n Pedal™ products are the ideal choice for both bike vacations and commuting and loaded with Thule’s trademark smart solutions – from the groundbreaking bike attachments to the highly innovative bags. Thule has developed a revolutionary handlebar attachment with various accessories (bag, wallet, iPad/map holder) and a family of top-of-the line pannier bags. Thule has also acquired the rights for the much praised Freeload bike racks. The New Zealand-designed racks offer a superior solution that can be used both in the front and the back, and fit with virtually every type of bike in the market.
The weatherproof Thule Pack ’n Pedal™ bags come with small hard shell SafeZone™ compartments and separate computer storage, keeping valuables safe and easily accessible. The design of the bags makes them easy to load and use as normal bags. They also come with compression buckles to reduce size when the bag is empty. The range is designed to be easy to use and practical both on and off the bike with a revolutionary attachment system allowing having no attachments scraping against the body, and comfortable handles make the bags easy to carry.
Thule Pack ‘n Pedal™ will be available in selected independent bike shops in major cities in Europe, North and South America from Q4, 2012. A wider launch in more stores and an extended range with several more products in the family will follow in 2013.
For more information, please contact:
Sofia Costa, Press Relations Manager
Phone: 01275 770701