Jun 10, 2013 02:30 EDT “The Way I Roll” is a series of short films produced by Thule and directed by world-renowned sport director and photographer Peter Sutherland. The films depict six individuals and their passion for the culture that surrounds bicycles. “The Way I Roll” has now been selected by the prestigious Bicycle Film Festival New York and will be screened Friday the 28th of June at the Eventi Open Air Plaza.
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Press Releases
Jun 04, 2013 10:45 EDT Increased use on mobile devices and more than 10 million visits in 2012 is the background to the development of the new Thule website. The more customer oriented and faster website, with better possibilities to contain our growing product range was launched June 3.
Jun 03, 2013 07:00 EDT When Thule launched the award winning Thule Pack ‘n Pedal line for bicycles, we challenged world renowned director, Peter Sutherland, to capture to essence of why people ride bikes. He documented six cyclists and their passion for bikes. The films have been complied into one film named, “The Way I Roll” and will be screen at the Outdoor Reels Film Festival at this year’s GoPro Mountain Games.
News
Jan 30, 2013 04:09 EST At this past week’s Winter Outdoor Retailer Show in Salt Lake City, Utah, Thule was presented with two “Best in Show” awards by two of the most popular blogs in the outdoor world. Both GearJunkie.com (350,000 unique visitors) and GearInstitute.com (50,000 unique visitors) recognized the design and aerodynamics of the Sonic Alpine to be newsworthy.
Dec 14, 2012 09:32 EST Active lifestyle, that's what we're about. We help you transport everything you care for - safely, easily and in style. Thule is now presenting a brand new imagefilm - to capture the Thule style and motto - Thule Bring Your Life!
Aug 29, 2012 04:00 EDT For the global launch of Thule Pack ‘n Pedal™ – a new generation of bike racks and bags and carriers – Thule has let filmmaker Peter Sutherland shoot six documentaries about bike culture. The films, named “The Way I Roll”, take us on a journey from Guatemala to a coast-to-coast experience featuring American bike pros, bike builders and enthusiasts – shot at close quarters in their home landscape.
Images
Jun 10, 2013 02:30 EDT “The Way I Roll” is a series of short films produced by Thule and directed by world-renowned sport director and photographer Peter Sutherland. The films depict six individuals and their passion for the culture that surrounds bicycles. “The Way I Roll” has now been selected by the prestigious Bicycle Film Festival New York and will be screened Friday the 28th of June at the Eventi Open Air Plaza.
Jun 10, 2013 02:30 EDT “The Way I Roll” is a series of short films produced by Thule and directed by world-renowned sport director and photographer Peter Sutherland. The films depict six individuals and their passion for the culture that surrounds bicycles. “The Way I Roll” has now been selected by the prestigious Bicycle Film Festival New York and will be screened Friday the 28th of June at the Eventi Open Air Plaza.
Mar 11, 2013 03:00 EDT Thule introduces the slim, yet rugged, Gauntlet™ 2.0 iPhone 5 Case for adventurers who take their iPhones wherever they go.









