Sep 26, 2012 08:24 EDT Tobii Technology, the global leader in eye tracking and gaze interaction, in partnership with Mediative, today released the findings of a new eye-tracking study, revealing that, regardless of device, the leaderboard banner ad remains the most visible and effective way to reach consumers online. The study compared the consumption of online ads between a traditional PC and an iPad.
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Eye Tracking Study Ad Effectiveness iPad Live Viewer 640px
Sep 26, 2012 08:24 EDT
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