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How to Catch Your Valentine’s Eye: Online Dating Eye-Tracking Study

Feb 07, 2012 07:02 EST
How to Catch Your Valentine’s Eye: Online Dating Eye-Tracking Study

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Photographer / Source:Tobii Technology AB
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Image dimensions:280 x 170 pixels

AnswerLab, a leading user experience research firm that supports many of the world's top brands, carried out a web usability study in a busy café using the Tobii X1 Light Eye Tracker. The eye tracking study included 39 participants, 18 female and 21 male, who each were interviewed before and after viewing dating profiles on both Match.com and eHarmony.com.

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Media, Communication
Studies
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eye tracking in research

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