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How to Catch Your Valentine’s Eye: Online Dating Eye-Tracking Study
Feb 07, 2012 07:02 EST
Photographer / Source:Tobii Technology AB
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Image dimensions:280 x 170 pixels
AnswerLab, a leading user experience research firm, carried out a web usability study in a busy café on how men and women visually processed online dating profiles on two popular websites. Here the eye tracking data is visualized as a heat map showing that women spend more time evaluating a potential partner's profile information on the online dating site.
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