Press Releases

How to Catch Your Valentine’s Eye: Online Dating Eye-Tracking Study Reveals That Men Look, Women Read

Feb 07, 2012 07:04 EST Tobii and AnswerLab provide tips for improving personal profiles, advice for e-dating developers based on research results

Launch of Tobii X1 Light Eye Tracker Makes Cost-Effective Research in the Field ‘a Snap’

Jan 24, 2012 07:02 EST Tobii today introduced the Tobii X1 Light Eye Tracker, a new compact and highly portable eye-tracking system designed for cost-efficient data collection in the field. For example, the Tobii X1 Light Eye Tracker can easily support a portable lab for study of websites or ads directly on a laptop or to research the usability of ticket machines or any information kiosk in real environments.

Jan 19, 2012 08:26 EST Tobii Technology, the global market leader in eye tracking and interactive gaze technology, has received top accolades from media and industry experts for its new computer interface – Tobii Gaze – at the 2012 International CES in Las Vegas. Laptop magazine, Notebooks.com and Popular Mechanics all awarded Tobii for one of the most outstanding and innovative technologies at the show.

Jan 05, 2012 08:26 EST Tobii Technology will demonstrate its Tobii Gaze™ interface for Windows 8 for the first time at the 2012 International CES in Las Vegas, Jan. 10-13. Tobii Gaze is a technology that makes it possible to point and interact in ways that are superior to both touch and mouse. It has the potential to change the user interface for regular computers as fundamentally as touch has for handheld devices.

Jan 03, 2012 09:00 EST Stockholm, January 3, 2011 – Tobii Technology, the world leader in eye tracking and eye control technology, positions itself for the future with the addition of two newly elected members of the board of directors: Dr. Hermann Hauser, the co-founder of ARM representing Amadeus Capital Partners, and Arne Almerfors, the new Tobii Chairman of the Board.

Tobii Studio 3.0 supports AOIs in dynamic content

Dec 07, 2011 04:52 EST Tobii Studio 3.0 features a new AOI tool that supports both static and dynamic areas of interest in a broad range of stimuli.

Nov 30, 2011 10:52 EST New partnership with GfK subsidiary will generate greater insight into consumer interaction with packaged goods, in-store purchase decisions through Tobii Insight.

Tobii Paves the Way for Use of Eye Tracking in Driver Safety

Nov 29, 2011 05:00 EST Tobii Technology today unveiled its new platform for drowsiness and distraction detection in driver safety systems. The platform, based on Tobii’s advanced eye tracking technology, provides a reliable solution to enhance current driver safety systems and increase public safety on roadways.

Tobii adds Android™ to the AAC industry’s leading multi-platform vocabulary app

Nov 24, 2011 09:00 EST Tobii Technology announces the release of Sono Flex for Android, riding the wave of last month’s successful launch of the industry’s first multi-platform communication application. Sono Flex is a special education app and an Augmentative and Alternative Communication (AAC) vocabulary that turns symbols into speech.

Nov 10, 2011 07:57 EST Tobii Technology today announced the launch of a new free Tobii plug-in for TechSmith’s Morae, the most widely used and trusted usability software in the world. The new plug-in augments eye-gaze data with the extensive list of metrics measured by Morae, providing more advanced psychological analysis that reveals insight into innate, unspoken user behavior during usability testing.