Launch of Tobii X1 Light Eye Tracker Makes Cost-Effective Research in the Field ‘a Snap’

STOCKHOLM & WASHINGTON, Jan. 24, 2012 — Tobii Technology, the global market leader in eye-tracking and interactive gaze technology, today introduced the Tobii X1 Light Eye Tracker, a new compact and highly portable eye-tracking system designed for cost-efficient data collection in the field. The Tobii X1 Light Eye Tracker can snap onto many screens and devices to allow for portable or real-world eye-tracking studies. For example, the Tobii X1 Light Eye Tracker can easily support a portable lab for study of websites or ads directly on a laptop or to research the usability of ticket machines or any information kiosk in real environments.

“We recently had the opportunity to try the new Tobii X1 Light Eye Tracker while working with Tobii on a research study in a busy café. The Tobii X1 Light Eye Tracker mounted on laptops provides a very portable solution that doesn’t confine us to the usability lab and allows a new, more cost-effective way to evaluate digital products in the field,” said Danaus Chang, senior director at AnswerLab, a user experience research firm that supports many of the world’s leading brands. “We look forward to more opportunities to partner with Tobii and use this new tool to support our clients’ needs to understand how users visually process an experience on screen.”

The Tobii X1 Light Eye Tracker is suitable for usability and market research studies analyzing visual attention and gaze patterns in such applications as:

• Website and software usability
• Field devices, including ATMs, cash machines, ticket machines and information kiosks
• Marketing copy, digital campaigns and TV commercials
• Package design

“Our goal in developing the Tobii X1 Light Eye Tracker was to meet the needs of researchers who required a smaller and more portable eye tracker to give them more options and flexibility in designing studies to capture feedback from subjects while in the field,” said Tom Englund, president of Tobii Analysis. “This new eye tracker combines the Tobii hallmarks of high quality, accuracy and precision with the versatility of being able to handle multiple test setups at a lower cost.”

The Tobii X1 Light Eye Tracker is offered as a comprehensive solution to make it easy for companies new to eye tracking to enhance their range of research tools. The solution consists of different mounting fixtures to facilitate a variety of test setups, software options and bundles, as well as access to training and support.

For more information, including video: www.tobii.com/Tobii-X1-Light-Eye-Tracker

Media contacts:

In Europe:

Eva Windisch, Head of Marketing, Tobii Technology: +46 70 771 67 68, eva.windisch@tobii.com

In the U.S.:

Kristina Messner, Focused Image: +1-703-678-6023, kmessner@focusedimage.com