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Participate in our WCM customer survey (WCM Professionals only)

Blog posts   •   Feb 23, 2015 14:14 EST

RSG is currently conducting a customer survey on Web Content & Experience Management technology usage.

If you are an end-user of WCM technology, please participate. In exchange for ten minutes of your time, we'll send you a summary of the findings once complete.

Here's a link to the survey.

If you're interested in the types of questions we ask, here's an example:

Sample question

The very next question asks about non-technical business challenges...

Looking forward very much to hearing what you have to say and sharing the results!

RSG is currently conducting a customer survey on Web Content & Experience Management technology usage. If you are an end-user of WCM technology, please participate. In exchange for ten minutes of your time, we'll send you a summary of the findings once complete.

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Ten 2014 Technology Predictions

Blog posts   •   Feb 10, 2014 13:33 EST

It's that time of year for our team of Real Story Group analysts to reveal our 2014 predictions, where we try to predict what the future holds in the technology world.

Predicting the future is always tricky. We all want to gaze forward, but none of us is consistently prescient. In the list below, we identify ten trends that we think will happen this year. As such, they tend to be less “futuristic,” but ideally more practical.

As always, there’s a fine line between prediction and aspiration; in some cases below, we cite some trends that we might wish will happen.

This is our eighth year in a row doing this humbling exercise. If you'd like to see how we've done previously, you can view past predictions here: 2013, 2012, 2011, 2010, 2009, 2008, and 2007.

Here's our 2014 technology predictions:

1. Ascent of the "Sanctioned Second-Fiddle" CMS

2. Delayed SharePoint 2013 Adoption

3. Microsoft Backtracks on SharePoint in the Cloud

4. Enterprises Start to Own Mobile Experiences

5. Cross-Platform Mobile Compatibility Gets Worse

6. Standalone Enterprise Portals Marketplace Becomes a Two-Horse Race

7. "ECM" Will Finally Die

8. WCXM Suite Backlash

9. PaaS CMS Displaces SaaS CMS

10. DAM and MAM Vendors Add Social and Marketing Features

Non subscribers: go here to download the complete Advisory Paper with a full description of each of this year's ten predictions.


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ShakesPoint: What Would the Bard Say About SharePoint?

Blog posts   •   Oct 02, 2013 09:52 EDT

Could a brilliant and resourceful guy like William Shakespeare have made good use of SharePoint? http://www.realstorygroup.com/Blog/2608-ShakesPoint:-What-Would-the-Bard-Say-About-SharePoint

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Advisory - Industry Analysts Available Wednesday to Discuss Comprehensive Research on Enterprise Mobile Platforms

Press Releases   •   Sep 23, 2013 09:40 EDT

New Real Story Group Enterprise Mobile Platforms report evaluates 21 major vendors.

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We need more loosely-coupled WCM offerings

Blog posts   •   Sep 18, 2013 15:06 EDT

As the Web CMS marketplace pendulum has swung from content management to experience management over the past few years, we've seen a greater emphasis on "coupled" architectures. That's not always a good thing.

(Alert: somewhat techie discussion follows.)

About coupled architectures

Roughly speaking, you can divide any web content & experience management solution into two application sets:

  1. Internal, editorial- and management-facing services
  2. External, delivery- and experience-facing services

In a coupled architecture, those two application sets get tightly bound together -- and in some cases become indistinguishable from each other -- within a single platform.

A fully coupled architecture brings several advantages, not the least of which is giving marketers more transparent control over customer experience from a single management environment. Most major open-souce WCM platforms work this way, and likewise the mid-market .NET players all emerged from a background where you managed and delivered your site from a single server.

About de-coupled architectures

In contrast, a completely de-coupled architecture totally separates content management from experience management, usually to the point of being delivery-agnostic. This was once a very common approach (Interwoven TeamSite and Percussion Rythmyx were famous for it), but has ebbed in popularity recently.

However, the enduring need for de-coupled solutions among some sectors -- as well as the desire for simplicity among many customers -- has sustained some highly de-coupled WCM products at the lower end of the market. These include Ingeniux, OmniUpdate, Hannon Hill, CrownPeak, TerminalFour, and various similar offerings from around the world. The re-birth of Moveable Type as an alternative to Wordpress probably also reflects some latent demand here. A desire for strict decoupling among some customers has also spawned a nascent "NoCMS" movement, which we'll detail in another post.

The case for loosely coupled

At the upper end of the WCM marketplace, some vendors offer "loosely-coupled" solutions where a savvy licensee can vary how closely they bind the two application environments, depending on their business context. These include vendors like Adobe, SDL-Tridion, CoreMedia, and Oracle, but notably not Sitecore. As Web CMS Report readers know, this approach makes these platforms very complicated, but also potentially quite flexible.

Unfortunately, the notion of loose coupling does not seem to have permeated the Web CMS mid-market, at a time when we see more and more customers looking for it. Consider the following use cases.

  • A higher-education or public-sector organization may want to: A) "bake" primarily static content to a low-cost and reliable delivery environment such as a simple webserver, but B) still have the option of producing highly dynamic experiences for certain subsite areas
  • An ecommerce firm may want to: A) retrofit a simple CMS behind their transactional, customer-facing applications, while B) separately run some content-rich, interactive microsites for marketing purposes from the same platform
  • An enterprise may want to: A) deliver mobile experiences via a completely different platform (possibly 3rd-party), as well as B) deliver desktop experiences within a tightly coupled Web CMS

In each "Case A" the system doesn't actually deliver content or experiences itself to the end-consumer; in "Case B," it does. You can't readily do both with, say, Drupal. Yet you shouldn't have to license an Adobe or Oracle to fulfill these needs if you're not a Global 2000 enterprise.

So where are they?

Some mid-tier WCM solutions, like Hippo and Magnolia, can run in a loosely-coupled fashion. But once you get beyond that, in the mid-market, vendors seem to lean heavily towards highly coupled or de-coupled architectures. Theoretically you can warp some platforms to work the way you want, and you may see some examples in the comments below from integrators who have done interesting things with mid-market CMS tools. You stray from default system architectures at your own peril.

For RSG subscribers who want some more details and examples, feel free to schedule an advisory call, and we'll review your specific needs.


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[Webinar - Septmeber 10] Evaluating Mobile Platforms for the Enterprise

Blog posts   •   Sep 09, 2013 09:57 EDT

Date: Tuesday 10 September, 2013 Time: 11:00 am - 12:00 pm EDT (16:00 - 17:00 BST) (15:00 - 16:00 UTC) To Register: http://marketing.realstorygroup.com/acton/form/5009/001b:d-000c/0/index.htm

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HP/Autonomy Strategy - Still Buy Instead of Build?

Blog posts   •   Sep 04, 2013 15:21 EDT

Though any improvements are welcome, my personal opinion is that these efforts are too little, too late for platforms in desperate need of fundamental refactoring to pay down enormous technical debt -- if not by HP, then by someone else. So, perhaps like you, I follow what's going on at HP for authentic signs of a larger strategy ... Continue Reading

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H1 2013 Wrap-Up - A Look Back at the Year to Date

Blog posts   •   Aug 16, 2013 09:54 EDT

With two quarters passed in 2013, now's a good time to review what happened in the world of digital workplace and digital marketing technology -- and what it means for you ... Continue Reading

About The Real Story Group

Digital Workplace and Marketing Technology Evaluations

The Real Story Group is a technology evaluation firm. Our research helps you save time and money, reduce risks, and optimize your technology investments.

Coverage Areas Overview

Impartial evaluations for technology buyers, not vendors
Hard-hitting analysis, debunking hype in favor of the truth
Comparison charts and market insights to quickly get you to the right short list
Best practices, pitfalls to avoid, and practical business guidance

We evaluate the following technologies:

Web Content & Experience Management
Brand & Digital Asset Management
Broadcast & Media Asset Management
Document Management (ECM)
Enterprise Collaboration & Social Software
Portals & Content Integration
Evaluating SharePoint
Cloud File Sharing & Collaboration
Digital Marketing Technology
Mobile Enterprise Application Platforms