Press Releases

Tobii Unveils Ultraportable Computer-Access Peripheral, Bringing Gaze Interaction to Standard Laptops and Computers

Mar 20, 2013 09:23 EDT Tobii Technology Today Tobii announced the release of the next-generation Tobii PCEye eye trackers. The Tobii PCEye Go and PCEye Pro bring gaze interaction to standard laptops and computers, allowing individuals with communication and rehabilitative disabilities to control all the functions of their computer using only their eyes.

Tobii to Showcase Game-Changing Concepts at CeBIT

Feb 28, 2013 07:10 EST Tobii Technology Tobii Technology will showcase a new world of human-computer interaction and gaming transpiring through its award-winning Tobii REX peripheral eye-tracking device at CeBIT in Hannover, Germany, March 5 to 9. Tobii REX is the first computer peripheral that will redefine the user experience by combining gaze interaction with traditional computer and game controls.

SMI reveals first 3D glasses with full eye tracking capability

Feb 04, 2013 09:17 EST SensoMotoric Instruments GmbH SMI 3D Eye Tracking by SensoMotoric Instruments (SMI) gives insights into realistic 3D user experience and allows for real-time gaze interaction in virtual environments

Tobii Launches X2 Eye Trackers to Expand Applications and Insights for Research Community

Jan 30, 2013 04:03 EST Tobii Technology STOCKHOLM & WASHINGTON Jan. 30, 2013 - Tobii Technology, the global leader in eye tracking and gaze interaction, today announced the release of Tobii X2 Eye Trackers, a new line of highly portable and more affordable research products powered by the latest generation of Tobii’s award-winning eye-tracking technology that will dramatically expand applications for scientific and commercial research.

Star Gazer: Tobii Receives Four ‘Best of Show’ Honors at CES

Jan 17, 2013 09:35 EST Tobii Technology Tobii Technology, the global leader in eye tracking and pioneer of gaze interaction, was presented with four “Best of Show” honors from top industry media organizations last week during the 2013 CES for the introduction of Tobii REX, the company’s groundbreaking new computer peripheral powered by Tobii Gaze. CNET, Mobile Geeks, Popular Science and Übergizmo celebrated Tobii.

Dec 18, 2012 10:09 EST Tobii Technology STOCKHOLM & WASHINGTON, Dec. 18, 2012 — Tobii Technology, the global leader in eye tracking and gaze interaction, today released Tobii Studio 3.2, a new version of its innovative research analytics software that will give the world’s scientific and market research communities the most powerful tools available for segment-based analysis and visualization of eye-tracking data.

Nov 20, 2012 11:10 EST Tobii Technology Tobii Technology, the global leader in eye tracking and gaze interaction, together with 4tiitoo, a pioneer in developing natural user experience-focused software solutions, today announced the exciting result of a joint development project: a demo version of the computer game Minecraft that allows gamers to use their eye gaze in the game play. The demo will be on display at Minecon, Nov. 24-25.

Tobii, InContext Partner to Add Eye Tracking to Virtual Shopper Research

Oct 16, 2012 08:24 EDT Tobii Technology Tobii Technology, the global leader in eye-tracking research solutions and gaze interaction, today announced its partnership with InContext Solutions, an award-winning technology-based insight services firm specializing in 3D virtual simulations. Tobii will provide its world-class eye-tracking solutions to enhance InContext’s 3D virtual research offering.

Online Ads and iPad: The Banner Is Still King

Sep 26, 2012 08:24 EDT Tobii Technology Tobii Technology, the global leader in eye tracking and gaze interaction, in partnership with Mediative, today released the findings of a new eye-tracking study, revealing that, regardless of device, the leaderboard banner ad remains the most visible and effective way to reach consumers online. The study compared the consumption of online ads between a traditional PC and an iPad.

Tobii Announces 2011 EyeTrackAwards Winners

Sep 12, 2012 08:24 EDT Tobii Technology Tobii Technology has selected a behavioral research team that used eye-tracking technology to enhance the understanding and diagnosis of supranuclear palsy as the winners of the annual Tobii EyeTrackAwards. The prestigious global award will be presented to the winning researchers at the annual EyeTrackBehavior Conference in Leuven, Belgium, Oct. 9-10.