Press Releases

Facebook’s New Ad Format Outperforms Standard Ads

Jan 09, 2013 15:25 EST Sticky With 1 billion users and expectant shareholders, Facebook is under great pressure to improve its monetization of users to turn its customer base into advertising revenues. In October 2012 Facebook launched the new Page Post Ad format. Utilizing users’ regular webcams EyeTrackShop tracked gaze patterns on Facebook pages featuring the new ads.

Dec 04, 2012 06:06 EST Challengera Challengera was born from the realization that established networks by celebrating, amongst others, cute pictures of puppies and friends’ status updates about yesterday’s dinner are leading people towards unhappy and overall, asocial behaviors.

Dec 04, 2012 04:59 EST Rock Pocket Games Rock Pocket Games is going to help gamers design and play their own platform puzzles and share them with friends.

Oct 09, 2012 06:56 EDT Daryn Weatherman Facebook has become the first social media network to boast one billion users around the world.

Oct 05, 2012 05:57 EDT Daryn Weatherman Mark Zuckerberg, born May 14, 1984, was a Harvard undergraduate when he started the Facebook social networking website.

Wrapp App Set to Change the Way We Gift

Jul 31, 2012 19:00 EDT Wrapp Wrapp, the social gifting app that lets you give your Facebook friends free and paid gift cards, is now available in Australia and is set to change how we give gifts to our friends and family from now on.

May 21, 2012 06:54 EDT Creative Moments Media

May 11, 2012 05:40 EDT Creative Moments Media

May 11, 2012 04:33 EDT Invest Sweden The recent Greenpeace report on the environmental impact of datacenters ("How Clean Is Your Cloud") points to the importance of location to lower the carbon footprint of the IT industry. "We are proud that Facebook chose Sweden, and extremely pleased that Greenpeace sees this as a step in the right direction", says Tomas Sokolnicki, Invest Sweden and the Swedish Datacenter Initiative.