Oct 06, 2011 09:57 EDT Mynewsdesk When the spring sun was at its brightest, we decided on a day to lighten up the inevitable autumn. A whole day, dedicated to engagement in digital and social channels. Sounds great, doesn’t it? Factor in some time for just plain old socialising, the chance to mingle and exchange ideas and best practice. That was what Mynewsdesk Sweden set out to create, and the result is Mynewsday.