Press Releases

Tobii Launches X2 Eye Trackers to Expand Applications and Insights for Research Community

Jan 30, 2013 04:03 EST Tobii Technology STOCKHOLM & WASHINGTON Jan. 30, 2013 - Tobii Technology, the global leader in eye tracking and gaze interaction, today announced the release of Tobii X2 Eye Trackers, a new line of highly portable and more affordable research products powered by the latest generation of Tobii’s award-winning eye-tracking technology that will dramatically expand applications for scientific and commercial research.

Dec 18, 2012 10:09 EST Tobii Technology STOCKHOLM & WASHINGTON, Dec. 18, 2012 — Tobii Technology, the global leader in eye tracking and gaze interaction, today released Tobii Studio 3.2, a new version of its innovative research analytics software that will give the world’s scientific and market research communities the most powerful tools available for segment-based analysis and visualization of eye-tracking data.

Tobii, InContext Partner to Add Eye Tracking to Virtual Shopper Research

Oct 16, 2012 08:24 EDT Tobii Technology Tobii Technology, the global leader in eye-tracking research solutions and gaze interaction, today announced its partnership with InContext Solutions, an award-winning technology-based insight services firm specializing in 3D virtual simulations. Tobii will provide its world-class eye-tracking solutions to enhance InContext’s 3D virtual research offering.

Online Ads and iPad: The Banner Is Still King

Sep 26, 2012 08:24 EDT Tobii Technology Tobii Technology, the global leader in eye tracking and gaze interaction, in partnership with Mediative, today released the findings of a new eye-tracking study, revealing that, regardless of device, the leaderboard banner ad remains the most visible and effective way to reach consumers online. The study compared the consumption of online ads between a traditional PC and an iPad.

Tobii Announces 2011 EyeTrackAwards Winners

Sep 12, 2012 08:24 EDT Tobii Technology Tobii Technology has selected a behavioral research team that used eye-tracking technology to enhance the understanding and diagnosis of supranuclear palsy as the winners of the annual Tobii EyeTrackAwards. The prestigious global award will be presented to the winning researchers at the annual EyeTrackBehavior Conference in Leuven, Belgium, Oct. 9-10.

Jun 28, 2012 09:47 EDT Tobii Technology Stockholm & Washington, June 28, 2012 — Tobii Technology, the global leader in eye tracking and gaze interaction, has released the latest version of Tobii Studio, supporting the recent integration of StimTracker for Tobii TX300 Eye Tracker for combined analysis of eye-tracking data and data from external monitoring devices, including those used in psychophysiological studies.

Jun 14, 2012 08:24 EDT Tobii Technology SAN PEDRO, CA & STOCKHOLM, June 14, 2012 — Tobii Technology, the global leader in eye-tracking, announced today that it has partnered with Cedrus, provider of stimuli and response hardware, to introduce the StimTracker for Tobii TX300, an extremely precise synchronization and timing solution that enhances the accuracy of data collection and insights for research involving EEG/other biometric data.

Launch of Tobii X1 Light Eye Tracker Makes Cost-Effective Research in the Field ‘a Snap’

Jan 24, 2012 07:02 EST Tobii Technology Tobii today introduced the Tobii X1 Light Eye Tracker, a new compact and highly portable eye-tracking system designed for cost-efficient data collection in the field. For example, the Tobii X1 Light Eye Tracker can easily support a portable lab for study of websites or ads directly on a laptop or to research the usability of ticket machines or any information kiosk in real environments.

Tobii Studio 3.0 supports AOIs in dynamic content

Dec 07, 2011 04:52 EST Tobii Technology Tobii Studio 3.0 features a new AOI tool that supports both static and dynamic areas of interest in a broad range of stimuli.

Nov 30, 2011 10:52 EST Tobii Technology New partnership with GfK subsidiary will generate greater insight into consumer interaction with packaged goods, in-store purchase decisions through Tobii Insight.