Press Releases

Apr 15, 2014 08:00 EDT Tobii Technology The Analysis Division of Tobii Technology, the leader in eye-tracking research solutions, today announced its partnership with Ergoneers, a leading provider of ergonomic engineering solutions. Ergoneers will resell Tobii’s world-leading remote eye-tracking systems with its comprehensive measurement and analysis software, D-Lab, and custom-built driving simulators.

Dec 10, 2013 08:00 EST Tobii Technology Tobii Technology, the leader in eye-tracking solutions for scientific, usability and market research, today announced the opening of an exclusive beta program for its new web-based research solution, Tobii Track, that will run on Tobii Cloud. Tobii Track will provide unprecedented flexibility and efficiency in conducting eye-tracking research in any environment and sharing data collaboratively.

Oct 22, 2013 08:02 EDT Tobii Technology Tobii Technology, the global leader in eye-tracking solutions for research, today announced the launch of Tobii Insight Research Packages that will give market research agencies and brand owners new options for easily implementing advanced eye tracking across the most commonly used testing categories in a rapid, agile manner. The packages will initially be offered to the North America market.

Understanding More About Mobile Tech Experiences Gets Easier with New Tobii Mobile Device Testing Solution for X2 Eye Trackers

Jun 27, 2013 09:38 EDT Tobii Technology Tobii Technology today announced the release of its new Tobii Mobile Device Testing Solution designed especially for the new Tobii X2 Eye Tracker. The package, which includes Tobii X2 eye-tracking hardware, software and support services, provides researchers with the most accurate and cost efficient tool available for evaluating and improving the experiences of consumers using mobile devices.

Jun 13, 2013 07:32 EDT Tobii Technology STOCKHOLM & WASHINGTON, June 13, 2013 —Tobii Technology, the global leader in eye tracking and gaze interaction, has launched a new Academic Program to support university research labs and classrooms with eye-tracking technology and curriculum development. Program packages combine analytical eye-tracking products with knowledge resources and training.

Tobii Launches X2 Eye Trackers to Expand Applications and Insights for Research Community

Jan 30, 2013 04:03 EST Tobii Technology STOCKHOLM & WASHINGTON Jan. 30, 2013 - Tobii Technology, the global leader in eye tracking and gaze interaction, today announced the release of Tobii X2 Eye Trackers, a new line of highly portable and more affordable research products powered by the latest generation of Tobii’s award-winning eye-tracking technology that will dramatically expand applications for scientific and commercial research.

Dec 18, 2012 10:09 EST Tobii Technology STOCKHOLM & WASHINGTON, Dec. 18, 2012 — Tobii Technology, the global leader in eye tracking and gaze interaction, today released Tobii Studio 3.2, a new version of its innovative research analytics software that will give the world’s scientific and market research communities the most powerful tools available for segment-based analysis and visualization of eye-tracking data.

Tobii, InContext Partner to Add Eye Tracking to Virtual Shopper Research

Oct 16, 2012 08:24 EDT Tobii Technology Tobii Technology, the global leader in eye-tracking research solutions and gaze interaction, today announced its partnership with InContext Solutions, an award-winning technology-based insight services firm specializing in 3D virtual simulations. Tobii will provide its world-class eye-tracking solutions to enhance InContext’s 3D virtual research offering.

Online Ads and iPad: The Banner Is Still King

Sep 26, 2012 08:24 EDT Tobii Technology Tobii Technology, the global leader in eye tracking and gaze interaction, in partnership with Mediative, today released the findings of a new eye-tracking study, revealing that, regardless of device, the leaderboard banner ad remains the most visible and effective way to reach consumers online. The study compared the consumption of online ads between a traditional PC and an iPad.

Tobii Announces 2011 EyeTrackAwards Winners

Sep 12, 2012 08:24 EDT Tobii Technology Tobii Technology has selected a behavioral research team that used eye-tracking technology to enhance the understanding and diagnosis of supranuclear palsy as the winners of the annual Tobii EyeTrackAwards. The prestigious global award will be presented to the winning researchers at the annual EyeTrackBehavior Conference in Leuven, Belgium, Oct. 9-10.