May 03, 2012 12:02 EDT Newsroom Ink Tom Mattia, former Global Head of Communications for Coke and EDS and Chief Communications Officer at Yale University, sat down with Ed Lallo of Newsroom Ink to discuss public relations and communications before heading to China as chair of Edelman China.

Apr 26, 2012 00:04 EDT Newsroom Ink Marketing, PR and communications departments are facing a crisis in successfully combining all forms of media under a single umbrella. Only a few select companies have successfully integrated Paid, Owned and Earned Media (POEM) under the guidance of one department.