Blog posts

What a CMO needs from PR – Narratives, Creativity and Difficult Questions

What a CMO needs from PR – Narratives, Creativity and Difficult Questions

Apr 23, 2018 09:30 EDT

​Akkurat nå pågår den tiende utgaven av World PR Forum, verdens største PR- og kommunik...

Media overhaul needed now

Media overhaul needed now

Mar 09, 2018 10:00 EST

The current crisis of trust in the news media is far from over. Based on the feedback M...

The risks of social media for sourcing stories

The risks of social media for sourcing stories

Mar 05, 2018 10:00 EST

Recent fake news controversies have forced journalists to look with more critical eyes ...

Journalist Martin Schibbye discusses the role of social media

Journalist Martin Schibbye discusses the role of social media

Feb 28, 2018 09:00 EST

​Over the last year or so, many have started to examine, debate and question the role s...

​How To Measure Reach With Mynewsdesk

​How To Measure Reach With Mynewsdesk

Dec 12, 2017 06:33 EST

Reach. The buzzword that’s been doing the rounds for the past few years, now. But what ...

Are Facebook and Google Destroying Trust?

Are Facebook and Google Destroying Trust?

Nov 23, 2017 06:30 EST

A recent survey revealed that half of the journalists worry that the news media is no l...

How News Reporting and Media Technology Are Evolving

How News Reporting and Media Technology Are Evolving

Nov 11, 2017 15:01 EST

​The state of journalism and the public relations industry is changing rapidly in the 2...

How to use Mynewsdesk to Identify and Engage Your Audience

How to use Mynewsdesk to Identify and Engage Your Audience

Sep 14, 2017 06:26 EDT

​Whilst a well-written press release or creative piece of content is key for coverage a...

How To Create And Publish Stories With Mynewsdesk

How To Create And Publish Stories With Mynewsdesk

Sep 01, 2017 06:24 EDT

All too often we hear communicators complain that they “don’t have anything to write ab...

Why Your Brand Content Is Struggling & How To Fix It

Why Your Brand Content Is Struggling & How To Fix It

Aug 15, 2017 06:31 EDT

​Brand content is vital to building a relationship with customers, but a lot of brand c...