Blog posts

5 SEO Boosting #BrandNewsroom Tips

Nov 25, 2015 11:51 EST Mynewsdesk ​SEO is important - we get it! But with the rules always changing, it can be hard to keep abreast of what's good optimisation etiquette and what's not.

What's your view on the future of comms?

May 21, 2014 06:23 EDT Mynewsdesk As you are a modern communications professional, we want to hear your views on the future of the industry ahead of our conference #FutureComms14 on 18th June. Completing this quick survey will contribute to the insights we're gathering from hundreds of communicators. This information will be used to create a concise report for you, so you can keep a step ahead.

Why Small rather than Big Data will be the buzzword for 2014

Mar 24, 2014 11:20 EDT Mynewsdesk “Big Data” was a buzzword which dominated many of the debates within the PR industry in 2013. However, as Brendon Craigie wrote in an article for PR Moment "big data is becoming an excuse for not knowing what you’re talking about". But why should we measure PR and need it be as complicated as many Big Data advocates would have you believe?

How to build your organisation's internal newsroom

Mar 17, 2014 11:15 EDT Mynewsdesk David Taylor, Head of Social Strategy at Zoodikers, gives his advice on setting up your own internal newsroom.

Thinking beyond the press release: a mission statement for brands

Mar 10, 2014 11:00 EDT Mynewsdesk “If there is one thing I want to do,” declared Ashely Brown in late 2013, “it’s kill off the press release.” The sound bite proved memorable coming as it did from the man charged with digital communications at The Coca-Cola Company. But in retrospect, it’s not the rhetoric that matters. Rather it’s the rest that’s worth noting.

The myth of virality: 10 steps to building the perfect newsroom

Mar 03, 2014 11:00 EST Mynewsdesk One of the keys to getting the story of your brand right online is to understand your audience and, as a consequence, to understand the myth of virality. Or in the words of Collective Content’s managing director Tony Hallett: “For brands it’s not always about virality. It’s about reaching the right people.”

How I reached 5,000 followers

Nov 27, 2013 11:42 EST Mynewsdesk What does it take to get to 5,000 twitter followers? Tom Albrighton, founder of ABC Copywriting and co-founder of the Professional Copywriters' Network, explains how he managed to build his network, what he thinks makes good tweets for brands as well as individuals and talks of balancing business and pleasure.

How a little elephant inspired so many big stories...

Nov 20, 2013 11:15 EST Mynewsdesk We look at the social enterprise Elephant Parade and how they have mastered PR for their campaigns. We hope you will find some useful hints and tips to use for your own campaigns.

Digital tools for PR pros that will transform your working day

Nov 13, 2013 11:05 EST Mynewsdesk Katie Moffat, an Online PR and social media specialist, presents the top digital tools to make your working life easier and more efficient.

8 top tips for social media from Jon Bernstein

Nov 06, 2013 10:45 EST Mynewsdesk Jon Bernstein is a digital media consultant, writer and editor. He was the the Digital Director and Deputy Editor at the New Statesman, the Multimedia Editor at Channel 4 news, Launch Editor of Channel 4 FactCheck as well as Editor-in Chief at Directgov and