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Tobii and Ergoneers Partner to Help Automakers Improve Safety and Ergonomics Using Remote Eye Tracking

Press Releases   •   Apr 15, 2014 08:00 EDT

MUNICH and STOCKHOLM April 15, 2014 The Analysis Division of Tobii Technology, the leader in eye-tracking research solutions, today announced its partnership with Ergoneers, a leading provider of ergonomic engineering solutions. Ergoneers will resell Tobii’s world-leading remote eye-tracking systems with its comprehensive measurement and analysis software, D-Lab, and custom-built driving simulators.

Tobii’s remote eye trackers will provide D-Lab users with more options for collecting eye-tracking data in simulator environments. Remote eye tracking will provide new opportunities to more effectively analyze and optimize human-machine interaction in the transportation industry, to which Ergoneers already offers solutions built around its wearable eye-tracking system, Dikablis.

“We are excited to add Tobii’s world-leading remote eye trackers to our portfolio. This will enable us to model and create tailored simulator solutions based on eye tracking in a larger variety and meet the requirements of more users and research scenarios,” said Marlene Gagesch, product manager D-Lab at Ergoneers. 

D-Lab is a powerful all-in-one research tool for objectively measuring and analyzing human behavior in both real-world and simulated situations. D-Lab is extremely versatile in analyzing various types of data from any kind of analog or digital data streams, including remote eye tracking, eye tracking in head-mounted displays, different kinds of audio and video output, and physiological measures.

Tobii’s eye trackers are ideal for simulator testing because the remote eye trackers offer a revolutionary large track box that allows participants to move freely and naturally during task performance while still maintaining unparalleled tracking accuracy.  A high level of accuracy and efficiency can be achieved for the in-depth study of select features of a simulated interface.

“Eye tracking is quickly becoming a standard research tool for simulator environments,” said Tom Englund, president of analysis solutions at Tobii. “We are excited about the partnership with Ergoneers, one of the most successful and innovative providers of simulator solutions for the automotive space. We look forward to working together with their team to uncover new insights related to driver safety, comfort, usability and more. This new partnership aligns strongly with our overall strategy and vision of bringing eye tracking into a wider variety of research environments and applications.”

About Tobii Technology

Tobii Technology is the global market leader in eye tracking and pioneer of gaze interaction. The company’s products are widely used within the scientific community and in commercial market research and usability studies. They are also used as a means to communicate by people with disabilities. Tobii drives innovation of eye-tracking technology in many other areas, offering OEM components for integration into various industry applications, such as for use in hospitals, engineering, sports and the entertainment industry. Founded in 2001, the company has received numerous awards for its technology innovations and recognitions for its rapid financial growth. Tobii is based in Stockholm, Sweden, and has offices in the United States, Germany, Norway, Japan and China. More information is available at www.tobii.com.

Tobii Media Contacts:

Corporate contact:
Eva Windisch, Head of Marketing, Tobii Technology — Analysis Solutions, +46 70 771 67 68, eva.windisch@tobii.com

In the U.S.:
Kristina Messner, Senior Vice President of Public Relations, Focused Image, +1-703-678-6023, kmessner@focusedimage.com

About Ergoneers

Ergoneers develops, manufactures and markets state-of-the art simulation, measurement and analysis systems used to research and optimize human-machine interaction. The company  also provides comprehensive consulting services, supporting customers through every phase of development and launch of their product portfolio. Ergoneers is recognized internationally as a key partner to major players in the transportation, consumer products, market research and biomechanics/sports industries for behavioral research and ergonomics. Founded as a spin-off from the Faculty of Ergonomics at the Technical University of Munich, the Ergoneers Group is headquartered in the Munich Area. Growing rapidly, in 2012 the company opened a second facility in Germany and founded Ergoneers of North America. The company also has an extensive network of worldwide distributors. More information is available at www.ergoneers.com.

Ergoneers Media Contact

Corporate contact:
Sandra Sengl, Coordinator Marketing & PR, Ergoneers, +49-8459-99542-62, sengl@ergoneers.com


Tobii Technology is the world’s leading vendor of eye tracking and eye control, a technology that makes it possible for computers to know exactly where users are looking. Our eye tracking technology has revolutionized research in many fields and enabled communication for thousands of people with special needs. Looking forward Tobii’s mission is to bring eye tracking into broader use. Some of that future is already here. We provide market-leading eye tracking technology to industrial partners in areas such as hospitals, diagnostics, vehicle safety, gaming and computer manufacturing. Tobii continues to realize its visions, showing continuous and rapid year-to-year revenue growth, and receiving numerous awards and recognition for its accomplishments. From our head office in Stockholm, Sweden, our reach is as broad as our vision. With offices in the US, Germany, Norway, Japan and China and a worldwide network of resellers and partners, we are truly a global company.

The Analysis Division of Tobii Technology, the leader in eye-tracking research solutions, today announced its partnership with Ergoneers, a leading provider of ergonomic engineering solutions. Ergoneers will resell Tobii’s world-leading remote eye-tracking systems with its comprehensive measurement and analysis software, D-Lab, and custom-built driving simulators.

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Speak Up, Be Heard: Tobii Assistive Technology Empowers the Nonverbal with new M-Series Communication Device

Press Releases   •   Mar 25, 2014 09:10 EDT

Tobii Assistive Technology, a division of the Tobii group, the global market leader in eye tracking, launches the Tobii M-Series, a highly-portable speech generating device, especially suited for active, nonverbal individuals with full or limited dexterity. Built on modern technology, the Tobii M-Series is the most flexible, portable alternative and augmentative communication device available.

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Indie-Go Time: Tobii Makes Special Eye-Tracking Offer for Independent Game Developers

Press Releases   •   Mar 17, 2014 07:30 EDT

Tobii Technology, the global leader in eye tracking, is presenting a special package around featured titles for independent game developers, that will help them bring games with eye tracking to market in 2014. Featured games will get unique support and promotion and will be made available for the world’s first mass-market consumer eye tracker by SteelSeries.

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SteelSeries and Tobii Team Up for GDC 2014

Press Releases   •   Mar 10, 2014 09:00 EDT

SAN FRANCISCO - GDC - March 10, 2014 –Premium gaming peripheral leader SteelSeries is teaming up with the eye-tracking experts at Tobii Technology at the 2014 Game Developers Conference in San Francisco March 19-21 to showcase some of the hottest game changing innovations that are giving game developers new ways to deliver more immersive and natural gaming experiences.

Visit Booth #1824 to Experience the SteelSeries Stratus Wireless Controller for iOS And Tobii’s Eye Tracking Technology for PC Games – Exclusive Developer Kits Available

SteelSeries, the industry leader in premium gaming peripherals, will offer game developers at GDC the opportunity to test the MFi-certified Stratus Wireless Gaming Controller for iPad, iPhone and iPod Touch with some of the most popular, top-grossing games as well as new titles that are just launching at the show.

Also during the show, SteelSeries will be introducing the SteelSeries Stratus Dev Kit, which will include exclusive game developer pricing and free shipping. For more information regarding the Stratus Dev Program, please visit: developer.steelseries.com

Tobii, the global leader in eye-tracking technology, is entering the PC game market together with SteelSeries to allow players to enhance their game by using their eyes as another way to immerse themselves and control their gaming experience. SteelSeries will launch the world’s first gaming eye tracker based on Tobii’s technology later this year. Name and details about the product have not been announced yet.

During the show, Tobii will offer demonstrations of how eye-tracking technology works to enhance the overall experience for gamers, and engage with game developers for creating unparalleled gaming experiences with eye tracking. The Tobii EyeX Dev Kit will be available for purchase at a special GDC price of $95 for a limited time. To order Tobii EyeX Dev Kit, go to www.tobii.com/eyex and enter the code GDC2014.

See video about the partnership.

Media contacts

For SteelSeries:

Tori Pugliese
203-605-4028
tori@steelseries.com

For Tobii Technology:

For Tobii in the U.S.:Kristina Messner
703-678-6023
kmessner@focusedimage.com

Tobii corporate contact:
Sara Hyléen, Marketing Director, Tobii Technology
phone: +46 709 161 641
email: sara.hyleen (@) tobii.com


About Tobii Technology
Tobii Technology is the global leader in eye tracking. Tobii’s has accelerated the development of eye tracking in personal computing, transformed research in many fields and enabled communication for thousands of people with special needs. The company develops and delivers comprehensive eye tracking solutions and OEM eye tracking components for applications such as computers, gaming and vehicles. Founded in 2001, Tobii continues to achieve rapid annual growth and receive awards and recognition for its accomplishments. Based in Sweden, Tobii has a global presence, with offices in the U.S., China, Germany, Japan and Norway, as well as a worldwide network of resellers and partners. For more information, visit www.tobii.com.

About SteelSeries
SteelSeries is a leading manufacturer of top quality gaming peripherals from headsets, keyboards and mice to controllers, surfaces and software. For more than a decade, SteelSeries has been on the forefront of designing and creating gear for gamers. The company’s continued innovation also comes in collaboration with the world’s leading professional gaming teams and partners. SteelSeries is a global brand that continues to support the growth of competitive gaming tournaments and electronic sports leagues through professional team sponsorships, partnerships and community support. For more information, please visit www.steelseries.com


Visit Booth #1824 to Experience the SteelSeries Stratus Wireless Controller for iOS And Tobii’s Eye Tracking Technology for PC Games – Exclusive Developer Kits Available

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Tobii Taps Werner to Lead OEM Team, Welcomes Vitec’s Ruben as Head of Assistive Technology Division

Press Releases   •   Jan 15, 2014 07:05 EST

Tobii today announced new executive appointments for the top leadership roles in both its OEM and Assistive Technology divisions. Oscar Werner, the President of Tobii Assistive Technology since 2010, is becoming the new President of Tobii OEM Solutions. Fredrik Ruben, currently CEO of Vitec Mäklare, is joining the company as President of Tobii Assistive Technology.

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Game On: Tobii and SteelSeries team up to bring gamers the world’s first mass-market eye tracking peripheral

Press Releases   •   Jan 03, 2014 07:03 EST

Tobii Technology, the global leader in eye tracking, and SteelSeries, a leading manufacturer of top-quality gaming gear, today announced a partnership to launch the world’s first mass-market consumer eye tracking device for gamers.

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Tobii Analysis Division Opens Beta Program for Tobii Track, New Cloud-based Research Solution That Takes Eye-tracking Studies Global

Press Releases   •   Dec 10, 2013 08:00 EST

STOCKHOLM & WASHINGTON — Dec. 10, 2013 —The Analysis Division of Tobii Technology, the leader in eye-tracking solutions for scientific, usability and market research, today announced the opening of an exclusive beta program for its new web-based research solution, Tobii Track, that will run on Tobii Cloud — a new strategic cloud technology initiative by Tobii. Together, Tobii Track and Tobii Cloud will provide unprecedented flexibility and efficiency in conducting eye-tracking research in any environment and sharing data collaboratively around the world. Tobii is currently registering a limited number of customers to participate in the beta program, which will start in early 2014.  

Tobii Track is the first of many applications to run on the new Tobii Cloud, which will enable researchers and businesses to collect, store, process and access eye-tracking data from Tobii eye trackers more quickly and cost-effectively.

“This is a game-changing moment for eye-tracking research. Expanding our offering to also include cloud-based solutions, such as Tobii Track, will give users the ability to complete critical eye-tracking research in any location, at any time making testing easier, faster and more efficient,” said Tom Englund, president of Analysis Solutions, Tobii Technology.

From marketing and usability testing to academic and medical research, Tobii Track will enable researchers with any image, video or website to design and conduct large-scale, widely distributed eye-tracking projects. For example, in the field of market research, researchers will be able to quickly measure the effectiveness of new ads, package designs or TV commercials simultaneously across multiple geographic regions of the world. All data is automatically uploaded to Tobii Cloud and directly merged and ready for analysis, which reduces the timeline for conducting studies from weeks to just days and makes results sharing between colleagues and clients faster and easier.

“Since we have been such a long-time customer of Tobii Technologies, we are particularly pleased to be one of the first companies to experience Tobii Track,” said Bill Moult, CEO of Innerscope, a leading media and marketing research firm. “Once it is launched, we hope to apply Tobii Track’s ambitious capabilities to tap eye-tracking data’s full potential to contribute to integrated neuroscience solutions for the benefit of our clients.”

With Tobii Track, data collection will become so easy that participants can administer their own test sessions without dedicated personnel to run the equipment. Researchers can distribute eye trackers to participants in any location and explore new types of research and business opportunities that can benefit from eye-tracking data.

“We are thrilled to evolve our offering into new cloud-based concepts,” said Barbara Barclay, general manager of Tobii North America. “The ability to conduct longitudinal and in-home studies will present a myriad of new possibilities for research discoveries. For example, think of the medical field alone conducting studies at home for patients with autism, Alzheimer’s or ADHD will be an option that was never possible before.”

“We are looking forward to the unprecedented opportunities that eye-tracking solutions like Tobii Track can bring to the research education industry,” said Temple Northup of the Jack J. Valenti School of Communication at the University of Houston. “Students will be able to conduct studies as well as access and share data without being restricted to a lab. This will greatly expand remote research possibilities and enhance collaboration among classes and departments.”

If you want to learn more or are interested in participating in the beta program that will start early next year, visit www.tobii.com/tobii-track. Tobii Track and Tobii Cloud will become more broadly available for research and analysis organizations later next year. 

Media Contacts:

Corporate contact:
Eva Windisch, Head of Marketing, Tobii Technology — Analysis Solutions, +46 70 771 67 68, eva.windisch@tobii.com


In the U.S.:
Kristina Messner, Senior Vice President of Public Relations, Focused Image, +1-703-678-6023, kmessner@focusedimage.com 

About Tobii Technology

Tobii Technology is the global market leader in eye tracking and pioneer of gaze interaction. The company’s products are widely used within the scientific community and in commercial market research and usability studies. They are also used as a means to communicate by people with disabilities. Tobii drives innovation of eye-tracking technology in many other areas, offering OEM components for integration into various industry applications, such as for use in hospitals, engineering, sports and the entertainment industry. Founded in 2001, the company has received numerous awards for its technology innovations and recognitions for its rapid financial growth. Tobii is based in Stockholm, Sweden, and has offices in the United States, Germany, Norway, Japan and China. More information is available at www.tobii.com.

Tobii Technology, the leader in eye-tracking solutions for scientific, usability and market research, today announced the opening of an exclusive beta program for its new web-based research solution, Tobii Track, that will run on Tobii Cloud. Tobii Track will provide unprecedented flexibility and efficiency in conducting eye-tracking research in any environment and sharing data collaboratively.

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Tobii EyeX Engine Drives Eye Tracking into Mainstream Applications and Devices

Press Releases   •   Dec 04, 2013 07:10 EST

Tobii Technology introduces the Tobii EyeX Engine, a new middleware that will further drive the adoption of eye tracking in mainstream applications and devices. Using the Tobii EyeX Engine together with Tobii’s leading eye-tracking hardware, developers can rapidly create a natural, intuitive and consistent user experience across a wide range of applications.

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Tobii Wins Award for Human Machine Interface & Safety at GP Bullhound Connect 2013

Press Releases   •   Nov 22, 2013 10:47 EST

Tobii Technology today announced that it received the award for Human Machine Interface & Safety at GP Bullhound Connect 2013. The award was presented on November 20 at The May Fair Hotel in London.

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Tobii Broadens Service Offering With Eye-Tracking Research Packages to Give Market Researchers New Agile, Cost-Effective Tools to Gain Consumer Insights

Press Releases   •   Oct 22, 2013 08:02 EDT

WASHINGTON, Oct. 22, 2013 —The Analysis Division of Tobii Technology, the global leader in eye-tracking solutions for scientific, usability and market research, today announced the launch of Tobii Insight Research Packages that will give a broad range of market research organizations and brand owners new options for easily implementing advanced eye tracking across seven of the most commonly used testing categories in a rapid, agile manner. The packages will initially be offered to the North America market.

“Having served the market research industry with custom Tobii Insight research projects over the past couple of years, we have also seen a demand for more standardized solutions, to allow organizations to more easily buy and engage with eye tracking for the first time, or to design and implement morefrequent high-quality tests in a more time-sensitive and cost-effective manner,” said Barbara Barclay, general manager of Tobii North America. “Tobii already supports custom research for both research agencies and brands. This additional service offering is a powerful new resource for many organizations that may have wanted to integrate eye-tracking research into more projects, but may not have previously been able to due to hurdles such as cost, timing, efficiency, ease of use or internal expertise. By offering both custom and more standardized services, we will remove all those hurdles — making the power of eye-tracking research available to an even broader range of researchers and organizations.”

The Tobii Insight Research Packages utilize Tobii’s best-in-class eye-tracking hardware and software as well as expert support from the Tobii Insight research team to help companies set up and conduct studies. Eye-tracking solutions are available in seven of the most popular research testing categories, including Shelf, Package, Online Ad, Print Ad, Commercial, Movie Trailer and Website. The testing packages are designed to evaluate the relative effectiveness of different subject materials using eye-tracking behavioral data and consumer feedback. Package pricing ranges from subscription-based services to custom options.

Tobii launched Tobii Insight services in 2011 to provide comprehensive and cost-effective eye-tracking research solutions to support the market research industry, and has since then delivered several hundreds of custom research projects for market research companies and brand owners around the world. The goal of Tobii Insight is to lower the entry barrier in order to bring the benefits of eye-tracking research to a broader array of organizations that have not previously used it, and also to give market research firms a new way to offer eye tracking to customers without the upfront costs of equipment or knowledge acquisition.  

If you are in North America, contact a representative today to learn more about the Tobii Insight Research Packages by calling 1-888-898-6244 or emailing sales.us@tobii.com.

Learn more about the Tobii Insight Research Packages by joining us for a webinar on Oct. 24 or Oct. 31.  

Media Contacts:

Corporate contact:
Eva Windisch, Head of Marketing, Tobii Technology — Analysis Solutions, +46 70 771 67 68, eva.windisch@tobii.com


In the U.S.:
Kristina Messner, Senior Vice President of Public Relations, Focused Image, +1-703-678-6023, kmessner@focusedimage.com


 

About Tobii Technology:

Tobii Technology is the global market leader in eye tracking and pioneer of gaze interaction. The company’s products are widely used within the scientific community and in commercial market research and usability studies. They are also used as a means to communicate by people with disabilities. Tobii drives innovation of eye-tracking technology in many other areas, offering OEM components for integration into various industry applications, such as for use in hospitals, engineering, sports and the entertainment industry. Founded in 2001, the company has received numerous awards for its technology innovations and recognitions for its rapid financial growth. Tobii is based in Stockholm, Sweden, and has offices in the United States, Germany, Norway, Japan and China. More information is available at http://www.tobii.com/en/eye-tracking-research/global.

 

 

Tobii Technology, the global leader in eye-tracking solutions for research, today announced the launch of Tobii Insight Research Packages that will give market research agencies and brand owners new options for easily implementing advanced eye tracking across the most commonly used testing categories in a rapid, agile manner. The packages will initially be offered to the North America market.

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Contacts 4 contacts

  • Press Contact
  • Marketing Director, Tobii Technology
  • Corporate contact
  • sara.hyleen@tobii.com
  • +46 709 16 16 41
  • +46 8 6636990

  • Press Contact
  • Focused Image PR
  • US media contacts
  • kmessner@focusedimage.com
  • 703-678-6023

  • Press Contact
  • Marketing Manager, Tobii ATI
  • Assistive Technology Marketing, USA
  • stmmkfephan.hxfloyd@kaxryiittotpbii.com
  • 781-223-2005

About Tobii Technology

The Global Leader in Eye Tracking and Gaze Interaction

Tobii Technology is the global leader in eye tracking and gaze interaction. Tobii delivers comprehensive, market-leading eye-tracking solutions and OEM components for applications such as computers, gaming and vehicles. Tobii has accelerated the development of gaze interaction in personal computing, transformed research in many fields and enabled communication for thousands of people with special needs. Founded in 2001, Tobii continues to achieve rapid annual growth and receive awards and recognition for its accomplishments. Based in Sweden, Tobii has a global presence, with offices in the U.S., China, Germany, Japan and Norway, as well as a worldwide network of resellers and partners. For more information, visit www.tobii.com.