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Tobii Dynavox brings the T-Series Communication Devices to users in Europe

Press Releases   •   Oct 15, 2014 10:24 EDT

The T-Series, by Tobii Dynavox, has been tremendously successful in the USA, helping thousands of individuals with communication impairments lead a more independent and fulfilled life. Now, the T-Series is being introduced in Europe, Australia, New Zealand and South Africa as well.

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Users with complex communication needs get more ways to express themselves

Press Releases   •   Oct 15, 2014 08:57 EDT

The eye controlled speech generating devices in the Tobii Dynavox I-Series join the T-Series in supporting the Compass communication software, currently available in U.S. English and German.

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Tobii Supports University of Ontario Institute of Technology’s Game Development Program

Press Releases   •   Oct 07, 2014 08:30 EDT

Tobii Technology, and the University of Ontario Institute of Technology announced today that they will collaborate to provide students with Tobii EyeX eye trackers to support the university’s Game Development and Entrepreneurship undergraduate program.

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Tobii secures SEK 100 million in funding from AP6

Press Releases   •   Aug 14, 2014 02:25 EDT

STOCKHOLM, SWEDEN, August 14, 2014 – Tobii Technology, the global leader in eye tracking, announced today that the Sixth Swedish National Pension Fund (AP6) has invested SEK 100 million (USD 15 million) in the company, which will be used to finance Tobii’s acquisition of Dynavox LLC and Tobii’s continued expansion.

Tobii sees substantial potential for growth in its existing markets and is investing in broadening its product portfolio, new technologies and new geographic markets. In May this year, Tobii acquired US-based augmentative and alternative communication company Dynavox LLC. The capital injection provided by AP6 will be used to finance this acquisition and Tobii’s continued expansion, in both the company’s existing markets and new ones.

“Funding from AP6 gives us the substance we need to strengthen Tobii’s position in each market while we continue to expand. AP6 and Tobii have had a sound relationship for a long time. From our perspective, this is a very healthy next step in terms of Tobii’s ownership structure,” says Henrik Eskilsson, CEO of Tobii Technology.

AP6 joins a group of institutional owners in Tobii Technology that already include Amadeus Capital, Intel Capital, Investor Growth Capital and Northzone Ventures.

Carnegie Investment Bank served as financial advisor for the company in conjunction with the transaction.

About Tobii Technology

Tobii Technology is the global leader in eye tracking and is pioneering eye tracking in personal computing, has transformed research in many fields and has enabled communication for thousands of people with special needs. The company develops and delivers core eye-tracking technology as well as a comprehensive solution for interaction and analytical applications. Tobii is headquartered in Sweden and operates through three divisions: Tobii OEM Solutions, Tobii Assistive Technology and Tobii Analysis Solutions, with offices in the United States, China, Germany, Japan and Norway and a global network of resellers. Founded in 2001, Tobii continues to achieve rapid annual growth and receive awards and recognition for its accomplishments. www.tobii.com.

About Sixth Swedish National Pension Fund 

The Sixth AP Fund (AP6) is a long-term, active investor in unlisted companies. AP6 uses its strength to invest both directly in companies and indirectly through funds. Direct investments are undertaken primarily with other financial investors who share AP6’s values and have a long-term investment horizon. More information about AP6 is available at www.apfond6.se

Media contacts:

Sara Hyléen, Marketing Director, Tobii Technology; phone: +46-709-161-641; email: sara.hyleen (@) tobii.com

Ulf Lindqvist, Head of Communications, Sixth Swedish National Pension Fund, phone +46 708 74 10 48, email: Ulf.Lindqvist (@) apfond6.se


Tobii Technology, the global leader in eye tracking, announced today that the Sixth Swedish National Pension Fund (AP6) has invested SEK 100 million (USD 15 million) in the company, which will be used to finance Tobii’s acquisition of Dynavox LLC and Tobii’s continued expansion.

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Overwolf to Bring Eye Tracking Overlays to 600 games for launch of the SteelSeries Sentry Eye Tracker Powered by Tobii

Press Releases   •   Aug 08, 2014 07:04 EDT

Tobii Technology and SteelSeries announced today they will be giving audiences at the Game Developers Conference (GDC) Europe Aug. 11-13 and gamescom Aug. 14-17 a sneak preview of eye tracking technology and overlays in over 600 games as part of a new collaboration with top gaming software developer Overwolf.

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Cleveland Indians Use Tobii’s Wearable Eye-tracking Technology to Study Ballpark Ad Spaces

Press Releases   •   May 29, 2014 07:06 EDT

CLEVELAND and WASHINGTON — May 29, 2014 — The Analysis Division of Tobii Technology, the leader in eye-tracking research solutions, announced today the results of a Tobii Insight project with the Cleveland Indians that studied in-park advertising. The study leveraged Tobii’s expert researchers and innovative wearable eye-tracking technology to provide team advertisers and sponsors with first-of-their-kind media values based on the actual fan experience.    

In this unprecedented study, Tobii’s Insight team helped the Cleveland Indians develop and execute a comprehensive and cost-effective eye-tracking market research study that conveniently and accurately determined how often fans looked at in-park signage.

“We are extremely excited to now offer our sponsors media values based on actual in-park fan viewing data, complemented by existing TV-derived media values,” said Steven Shin, sales analyst for the Cleveland Indians. “From initial strategy meetings to study design to data evaluation, we thoroughly enjoyed collaborating with the Tobii Insight team. It was extremely easy to conduct the study, the data captured was accurate, and the overall results provided tremendous insight and value for our marketing and business operations teams.”

For the study, Tobii provided the following support:

  • Defined the scope of the study and determined the best eye-tracking tools to capture key data points.
  • Managed the experimental design and implementation of the study at the ballpark.
  • Processed and analyzed the eye-tracking data.
  • Collaborated with the Cleveland Indians to refine results in terms of media value.

During the study, 47 fans were recruited over a three-day period to wear the Tobii Glasses while they watched a game from a variety of seating areas throughout the ballpark. The fans’ visual behavior was recorded in 30-minute samples.

As a result, the Indians and Tobii developed a methodology to define media values for in-park viewing of specific signage. This allowed the Indians to quantify the considerable fan attention that the main scoreboard and dynamic signage received within the ballpark.

“We developed Tobii Insight as a consulting service to allow more organizations to use and gain the benefits of eye-tracking research,” said Barbara Barclay, general manager of Tobii North America. “And we continue to see new and innovative applications and opportunities for us to work with a wide variety of businesses and organizations to help them study user behavior, identify opportunities and issues, and measure and compare performance.”

Media Contact:
Kristina Messner, Senior Vice President of Public Relations, Focused Image, +1-703-678-6023, kmessner@focusedimage.com.


About Tobii Technology
Tobii Technology is the global market leader in eye tracking and a pioneer of gaze interaction. The company’s products are widely used within the scientific community and in commercial market research and usability studies. They are also used as a means to communicate by people with disabilities. Tobii drives innovation of eye-tracking technology in many other areas, offering OEM components for integration into various industry applications, such as for use in hospitals, engineering, sports and the entertainment industry. Founded in 2001, the company has received numerous awards for its technology innovations and recognitions for its rapid financial growth. Tobii is based in Stockholm, Sweden, and has offices in the United States, Germany, Norway, Japan and China. More information is available at http://www.tobii.com/en/eye-tracking-research/global.

About Tobii Technology Analysis Solutions
Tobii Technology is the global market leader in eye tracking. The Analysis Division of Tobii Technology offers products and services for the scientific community, market research and usability studies. Tobii eye-tracking systems enable researchers and designers to efficiently obtain valid and reliable research results because Tobii’s products are easy to use, unobtrusive, and highly accurate and precise. Eye tracking is used to answer an endless array of research questions in fields ranging from psychology, infant and reading research to neuroscience and vision research. In usability studies and market research, eye tracking provides unique methods to evaluate how users and consumers experience and perceive different media and communication messages. More information is available at www.tobii.com/analysis

 

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Tobii Acquires AAC leader DynaVox Systems LLC

Press Releases   •   May 22, 2014 13:55 EDT

STOCKHOLM, SWEDEN/BOSTON, MA — May 22, 2014 — Tobii Technology, the global leader in eye tracking, today announced it has reached an agreement to acquire 100 percent of the membership interest in DynaVox Systems LLC, a leading provider of speech-generating devices and symbol-adapted special education software. The future merger will solidify Tobii’s Assistive Technology division as the international leader in the augmentative and alternative communication and accessibility markets.

"The merger of Tobii’s Assistive Technology division and DynaVox creates a stronger market leader, dedicated to innovative new products and the further empowerment of our users. We are passionate about these users and will focus all our energy on delivering the best possible products and services to meet their needs,” says Henrik Eskilsson, CEO of the Tobii Group.

Both highly respected, DynaVox and Tobii Assistive Technology have strong, complementary competencies: DynaVox is the leader in augmentative and alternative communication (AAC) solutions predominantly for people with cognitive communication disabilities such as autism, aphasia and developmental delay. Tobii is the global leader in eye-tracking AAC and accessibility solutions for people with various physical and cognitive disabilities, such as ALS, Rett syndrome, spinal cord injury and cerebral palsy.

The two companies will also strengthen their offerings geographically in the United States and Canada, where both have successfully addressed various communication and accessibility needs for tens of thousands of individuals. Tobii Assistive Technology’s broad presence in Europe, China and other emerging markets will help bring DynaVox products to even more individuals.

“DynaVox impresses us with a strong portfolio of highly respected products, as well as a dedicated team with industry-leading competence. We see this acquisition as an opportunity to combine our complementary offerings in order to create a truly winning team,” says Fredrik Ruben, president of Tobii Assistive Technology. “At the same time, it creates the means to be the leader in driving industry topics for the benefit of our customers, their families, caretakers, medical professionals and all other stakeholders.”

About the new entity

Tobii is acquiring DynaVox Systems LCC, the operating company in the DynaVox Group. DynaVox Systems LLC is fully operational and is not under U.S. Chapter 11 protection, as opposed to other legal entities not acquired by Tobii. Through this deal DynaVox will be merged with Tobii Assistive Technology, the largest division within the Tobii Group, which is the leader in eye-tracking communication and accessibility solutions.

Tobii Assistive Technology is headquartered in Stockholm, Sweden, and has a global network of offices, sales representatives and resellers. DynaVox Systems LLC is headquartered in Pittsburgh, Pa., and has strong presence and distribution predominantly in the North American market. The new combined entity will have some 350 employees worldwide and will be a subsidiary of Tobii Technology AB, headquartered in Stockholm, Sweden.

About Tobii Technology

Tobii Technology is the global leader in eye tracking and is pioneering eye tracking in personal computing, has transformed research in many fields and has enabled communication for thousands of people with special needs. The company develops and delivers core eye-tracking technology as well as a comprehensive solution for interaction and analytical applications. Tobii is headquartered in Sweden and operates through three divisions: Tobii OEM Solutions, Tobii Assistive Technology and Tobii Analysis Solutions, with offices in the United States, China, Germany, Japan and Norway and a global network of resellers. Founded in 2001, Tobii continues to achieve rapid annual growth and receive awards and recognition for its accomplishments. www.tobii.com.

About DynaVox Systems, LLC

DynaVox Systems LLC is a leading provider of speech-generating devices and symbol-adapted special education software used to assist individuals in overcoming their speech, language and learning challenges. These solutions are designed to help individuals who have complex communication and learning needs participate in the home, classroom and community. For more information, visit www.dynavoxtech.com.

Media contacts

Sara Hyléen, Marketing Director, Tobii Technology; phone: +46 709 161 641; email: sara.hyleen@ tobii.com

Fredrik Ruben, President, Tobii Assistive Technology; phone: +46 70 427 41 10; email: fredrik.ruben @tobii.com 



Tobii Technology, the global leader in eye tracking, today announced it has reached an agreement to acquire 100 percent of the membership interest in DynaVox Systems LLC, a leading provider of speech-generating devices and symbol-adapted special education software. The future merger will solidify Tobii’s Assistive Technology division as the international leader in the AAC and accessibility market.

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Research Meets Real-World: Tobii Glasses 2 Redefines Wearable Eye Tracking

Press Releases   •   May 20, 2014 07:05 EDT

The Analysis Division of Tobii Technology, the leader in eye-tracking research solutions, today announced the launch of Tobii Glasses 2, the lightest and most advanced wearable eye-tracking research system in the world. Tobii Glasses 2 offers unprecedented functionality including wireless live viewing and opens up new opportunities for natural human behavior research in real-world environments.

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Tobii Starts Shipping EyeX Controllers to Developers

Press Releases   •   May 08, 2014 07:05 EDT

Tobii Technology, the global leader in eye tracking, today announced that it has started to ship the Tobii EyeX Controller to developers who have pre-ordered the dev kit. The first batch will now be shipped to developers who want to integrate eye tracking into mainstream Windows applications and PC games. To celebrate the EyeX launch, Tobii is offering the dev kit for $95 through the end of May.

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Tobii Gaze Viewer - Eye Tracking Data for Easy AAC Assessment

Press Releases   •   Apr 28, 2014 06:00 EDT

Stockholm, April 28, 2014 — Today, Tobii Assistive Technology, a division of the Tobii group, the global market leader in eye tracking, launched Tobii Gaze Viewer, a compact assessment tool intended to give professionals and care takers quick, simple, on-the-fly eye tracking evaluations for vision assessments, cognition, reminiscence testing and even reading comprehension.

Contacts 4 contacts

  • Press Contact
  • Marketing Director, Tobii Technology
  • Corporate contact
  • odsarass.hyleen@topskgwnbiagi.lchccom
  • +46 709 16 16 41
  • +46 8 6636990

  • Press Contact
  • Focused Image PR
  • US media contacts
  • azkmeshlpesnrylsamwnhgofaaeret@focmsxlwpusbblpedrlimujfrage.com
  • 703-678-6023

  • Press Contact
  • Marketing Manager, Tobii ATI
  • Assistive Technology Marketing, USA
  • jnstepubvdwlhan.floyjaghyrd@jznsnnymvptobii.coroeijqm
  • 781-223-2005

About Tobii Technology

The Global Leader in Eye Tracking

Tobii Technology is the global leader in eye tracking and is pioneering eye tracking in personal computing, has transformed research in many fields and has enabled communication for thousands of people with special needs. The company develops and delivers core eye-tracking technology as well as a comprehensive solution for interaction and analytical applications. Tobii is headquartered in Sweden and operates through three divisions: Tobii OEM Solutions, Tobii Assistive Technology and Tobii Analysis Solutions, with offices in the United States, China, Germany, Japan and Norway and a global network of resellers. Founded in 2001, Tobii continues to achieve rapid annual growth and receive awards and recognition for its accomplishments. www.tobii.com.