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Tobii Glasses 2 Wearable Eye Tracker Now Shipping to Customers

Press Releases   •   Dec 11, 2014 08:05 EST

The Analysis Division of Tobii Technology announced today that it has started shipping Tobii Glasses 2. The company’s newest wearable eye tracker is being distributed to Tobii customers, which include many of the world’s leading behavioral research labs within top universities, private research institutions, technology companies, industrial companies and major consumer packaged goods corporations.

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Tobii Releases EyeX Plug-in for Unreal Engine 4

Press Releases   •   Dec 04, 2014 10:05 EST

Tobii Technology announced today the release of a new Tobii EyeX plug-in for Unreal Engine 4. This new addition to the Tobii EyeX SDK provides developers with an exciting set of new features to easily and seamlessly create new gaming experiences never possible before.

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Order a Pizza with Your Mind and Eyes Using Pizza Hut Restaurant’s Subconscious Menu by Tobii Eye Tracking

Press Releases   •   Nov 28, 2014 09:57 EST

Tobii Technology and Pizza Hut Restaurant’s today release footage of the World's first Subconscious Menu, designed to intuitively recognize what the user really wants, even when the user doesn't know themselves.

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EyeSeeMed by ESINOMED uses Tobii eye tracking to give surgeons hands-free access to data

Press Releases   •   Nov 12, 2014 04:01 EST

Tobii Technology announced today that its partner ESINOMED GmbH, is launching EyeSeeMed, the world’s first eye-tracking solution that integrates with hospital PACS systems to give surgeons hands-free access to imaging and patient data in sterile surgical environments.

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Tobii Dynavox brings the T-Series Communication Devices to users in Europe

Press Releases   •   Oct 15, 2014 10:24 EDT

The T-Series, by Tobii Dynavox, has been tremendously successful in the USA, helping thousands of individuals with communication impairments lead a more independent and fulfilled life. Now, the T-Series is being introduced in Europe, Australia, New Zealand and South Africa as well.

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Users with complex communication needs get more ways to express themselves

Press Releases   •   Oct 15, 2014 08:57 EDT

The eye controlled speech generating devices in the Tobii Dynavox I-Series join the T-Series in supporting the Compass communication software, currently available in U.S. English and German.

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Tobii Supports University of Ontario Institute of Technology’s Game Development Program

Press Releases   •   Oct 07, 2014 08:30 EDT

Tobii Technology, and the University of Ontario Institute of Technology announced today that they will collaborate to provide students with Tobii EyeX eye trackers to support the university’s Game Development and Entrepreneurship undergraduate program.

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Tobii secures SEK 100 million in funding from AP6

Press Releases   •   Aug 14, 2014 02:25 EDT

STOCKHOLM, SWEDEN, August 14, 2014 – Tobii Technology, the global leader in eye tracking, announced today that the Sixth Swedish National Pension Fund (AP6) has invested SEK 100 million (USD 15 million) in the company, which will be used to finance Tobii’s acquisition of Dynavox LLC and Tobii’s continued expansion.

Tobii sees substantial potential for growth in its existing markets and is investing in broadening its product portfolio, new technologies and new geographic markets. In May this year, Tobii acquired US-based augmentative and alternative communication company Dynavox LLC. The capital injection provided by AP6 will be used to finance this acquisition and Tobii’s continued expansion, in both the company’s existing markets and new ones.

“Funding from AP6 gives us the substance we need to strengthen Tobii’s position in each market while we continue to expand. AP6 and Tobii have had a sound relationship for a long time. From our perspective, this is a very healthy next step in terms of Tobii’s ownership structure,” says Henrik Eskilsson, CEO of Tobii Technology.

AP6 joins a group of institutional owners in Tobii Technology that already include Amadeus Capital, Intel Capital, Investor Growth Capital and Northzone Ventures.

Carnegie Investment Bank served as financial advisor for the company in conjunction with the transaction.

About Tobii Technology

Tobii Technology is the global leader in eye tracking and is pioneering eye tracking in personal computing, has transformed research in many fields and has enabled communication for thousands of people with special needs. The company develops and delivers core eye-tracking technology as well as a comprehensive solution for interaction and analytical applications. Tobii is headquartered in Sweden and operates through three divisions: Tobii OEM Solutions, Tobii Assistive Technology and Tobii Analysis Solutions, with offices in the United States, China, Germany, Japan and Norway and a global network of resellers. Founded in 2001, Tobii continues to achieve rapid annual growth and receive awards and recognition for its accomplishments. www.tobii.com.

About Sixth Swedish National Pension Fund 

The Sixth AP Fund (AP6) is a long-term, active investor in unlisted companies. AP6 uses its strength to invest both directly in companies and indirectly through funds. Direct investments are undertaken primarily with other financial investors who share AP6’s values and have a long-term investment horizon. More information about AP6 is available at www.apfond6.se

Media contacts:

Sara Hyléen, Marketing Director, Tobii Technology; phone: +46-709-161-641; email: sara.hyleen (@) tobii.com

Ulf Lindqvist, Head of Communications, Sixth Swedish National Pension Fund, phone +46 708 74 10 48, email: Ulf.Lindqvist (@) apfond6.se


Tobii Technology, the global leader in eye tracking, announced today that the Sixth Swedish National Pension Fund (AP6) has invested SEK 100 million (USD 15 million) in the company, which will be used to finance Tobii’s acquisition of Dynavox LLC and Tobii’s continued expansion.

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Overwolf to Bring Eye Tracking Overlays to 600 games for launch of the SteelSeries Sentry Eye Tracker Powered by Tobii

Press Releases   •   Aug 08, 2014 07:04 EDT

Tobii Technology and SteelSeries announced today they will be giving audiences at the Game Developers Conference (GDC) Europe Aug. 11-13 and gamescom Aug. 14-17 a sneak preview of eye tracking technology and overlays in over 600 games as part of a new collaboration with top gaming software developer Overwolf.

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Cleveland Indians Use Tobii’s Wearable Eye-tracking Technology to Study Ballpark Ad Spaces

Press Releases   •   May 29, 2014 07:06 EDT

CLEVELAND and WASHINGTON — May 29, 2014 — The Analysis Division of Tobii Technology, the leader in eye-tracking research solutions, announced today the results of a Tobii Insight project with the Cleveland Indians that studied in-park advertising. The study leveraged Tobii’s expert researchers and innovative wearable eye-tracking technology to provide team advertisers and sponsors with first-of-their-kind media values based on the actual fan experience.    

In this unprecedented study, Tobii’s Insight team helped the Cleveland Indians develop and execute a comprehensive and cost-effective eye-tracking market research study that conveniently and accurately determined how often fans looked at in-park signage.

“We are extremely excited to now offer our sponsors media values based on actual in-park fan viewing data, complemented by existing TV-derived media values,” said Steven Shin, sales analyst for the Cleveland Indians. “From initial strategy meetings to study design to data evaluation, we thoroughly enjoyed collaborating with the Tobii Insight team. It was extremely easy to conduct the study, the data captured was accurate, and the overall results provided tremendous insight and value for our marketing and business operations teams.”

For the study, Tobii provided the following support:

  • Defined the scope of the study and determined the best eye-tracking tools to capture key data points.
  • Managed the experimental design and implementation of the study at the ballpark.
  • Processed and analyzed the eye-tracking data.
  • Collaborated with the Cleveland Indians to refine results in terms of media value.

During the study, 47 fans were recruited over a three-day period to wear the Tobii Glasses while they watched a game from a variety of seating areas throughout the ballpark. The fans’ visual behavior was recorded in 30-minute samples.

As a result, the Indians and Tobii developed a methodology to define media values for in-park viewing of specific signage. This allowed the Indians to quantify the considerable fan attention that the main scoreboard and dynamic signage received within the ballpark.

“We developed Tobii Insight as a consulting service to allow more organizations to use and gain the benefits of eye-tracking research,” said Barbara Barclay, general manager of Tobii North America. “And we continue to see new and innovative applications and opportunities for us to work with a wide variety of businesses and organizations to help them study user behavior, identify opportunities and issues, and measure and compare performance.”

Media Contact:
Kristina Messner, Senior Vice President of Public Relations, Focused Image, +1-703-678-6023, kmessner@focusedimage.com.


About Tobii Technology
Tobii Technology is the global market leader in eye tracking and a pioneer of gaze interaction. The company’s products are widely used within the scientific community and in commercial market research and usability studies. They are also used as a means to communicate by people with disabilities. Tobii drives innovation of eye-tracking technology in many other areas, offering OEM components for integration into various industry applications, such as for use in hospitals, engineering, sports and the entertainment industry. Founded in 2001, the company has received numerous awards for its technology innovations and recognitions for its rapid financial growth. Tobii is based in Stockholm, Sweden, and has offices in the United States, Germany, Norway, Japan and China. More information is available at http://www.tobii.com/en/eye-tracking-research/global.

About Tobii Technology Analysis Solutions
Tobii Technology is the global market leader in eye tracking. The Analysis Division of Tobii Technology offers products and services for the scientific community, market research and usability studies. Tobii eye-tracking systems enable researchers and designers to efficiently obtain valid and reliable research results because Tobii’s products are easy to use, unobtrusive, and highly accurate and precise. Eye tracking is used to answer an endless array of research questions in fields ranging from psychology, infant and reading research to neuroscience and vision research. In usability studies and market research, eye tracking provides unique methods to evaluate how users and consumers experience and perceive different media and communication messages. More information is available at www.tobii.com/analysis

 

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Dec 16 - May 31
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Contacts 3 contacts

  • Press Contact
  • Marketing Director, Tobii Technology
  • Corporate contact
  • sajbra.hyleen@tobii.kcxocom
  • +46 709 16 16 41
  • +46 8 6636990

  • Press Contact
  • Marketing Manager, Tobii Dynavox
  • PR & Marketing, USA
  • stephan.floyd@tobii.com
  • 781-223-2005

About Tobii Technology

The Global Leader in Eye Tracking

Tobii Technology is the global leader in eye tracking and is pioneering eye tracking in personal computing, has transformed research in many fields and has enabled communication for thousands of people with special needs. The company develops and delivers core eye-tracking technology as well as a comprehensive solution for interaction and analytical applications. Tobii is headquartered in Sweden and operates through three divisions: Tobii OEM Solutions, Tobii Assistive Technology and Tobii Analysis Solutions, with offices in the United States, China, Germany, Japan and Norway and a global network of resellers. Founded in 2001, Tobii continues to achieve rapid annual growth and receive awards and recognition for its accomplishments. www.tobii.com.