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Cleveland Indians Use Tobii’s Wearable Eye-tracking Technology to Study Ballpark Ad Spaces

Press Releases   •   May 29, 2014 07:06 EDT

CLEVELAND and WASHINGTON — May 29, 2014 — The Analysis Division of Tobii Technology, the leader in eye-tracking research solutions, announced today the results of a Tobii Insight project with the Cleveland Indians that studied in-park advertising. The study leveraged Tobii’s expert researchers and innovative wearable eye-tracking technology to provide team advertisers and sponsors with first-of-their-kind media values based on the actual fan experience.    

In this unprecedented study, Tobii’s Insight team helped the Cleveland Indians develop and execute a comprehensive and cost-effective eye-tracking market research study that conveniently and accurately determined how often fans looked at in-park signage.

“We are extremely excited to now offer our sponsors media values based on actual in-park fan viewing data, complemented by existing TV-derived media values,” said Steven Shin, sales analyst for the Cleveland Indians. “From initial strategy meetings to study design to data evaluation, we thoroughly enjoyed collaborating with the Tobii Insight team. It was extremely easy to conduct the study, the data captured was accurate, and the overall results provided tremendous insight and value for our marketing and business operations teams.”

For the study, Tobii provided the following support:

  • Defined the scope of the study and determined the best eye-tracking tools to capture key data points.
  • Managed the experimental design and implementation of the study at the ballpark.
  • Processed and analyzed the eye-tracking data.
  • Collaborated with the Cleveland Indians to refine results in terms of media value.

During the study, 47 fans were recruited over a three-day period to wear the Tobii Glasses while they watched a game from a variety of seating areas throughout the ballpark. The fans’ visual behavior was recorded in 30-minute samples.

As a result, the Indians and Tobii developed a methodology to define media values for in-park viewing of specific signage. This allowed the Indians to quantify the considerable fan attention that the main scoreboard and dynamic signage received within the ballpark.

“We developed Tobii Insight as a consulting service to allow more organizations to use and gain the benefits of eye-tracking research,” said Barbara Barclay, general manager of Tobii North America. “And we continue to see new and innovative applications and opportunities for us to work with a wide variety of businesses and organizations to help them study user behavior, identify opportunities and issues, and measure and compare performance.”

Media Contact:
Kristina Messner, Senior Vice President of Public Relations, Focused Image, +1-703-678-6023, kmessner@focusedimage.com.


About Tobii Technology
Tobii Technology is the global market leader in eye tracking and a pioneer of gaze interaction. The company’s products are widely used within the scientific community and in commercial market research and usability studies. They are also used as a means to communicate by people with disabilities. Tobii drives innovation of eye-tracking technology in many other areas, offering OEM components for integration into various industry applications, such as for use in hospitals, engineering, sports and the entertainment industry. Founded in 2001, the company has received numerous awards for its technology innovations and recognitions for its rapid financial growth. Tobii is based in Stockholm, Sweden, and has offices in the United States, Germany, Norway, Japan and China. More information is available at http://www.tobii.com/en/eye-tracking-research/global.

About Tobii Technology Analysis Solutions
Tobii Technology is the global market leader in eye tracking. The Analysis Division of Tobii Technology offers products and services for the scientific community, market research and usability studies. Tobii eye-tracking systems enable researchers and designers to efficiently obtain valid and reliable research results because Tobii’s products are easy to use, unobtrusive, and highly accurate and precise. Eye tracking is used to answer an endless array of research questions in fields ranging from psychology, infant and reading research to neuroscience and vision research. In usability studies and market research, eye tracking provides unique methods to evaluate how users and consumers experience and perceive different media and communication messages. More information is available at www.tobii.com/analysis

 

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Tobii Acquires AAC leader DynaVox Systems LLC

Press Releases   •   May 22, 2014 13:55 EDT

STOCKHOLM, SWEDEN/BOSTON, MA — May 22, 2014 — Tobii Technology, the global leader in eye tracking, today announced it has reached an agreement to acquire 100 percent of the membership interest in DynaVox Systems LLC, a leading provider of speech-generating devices and symbol-adapted special education software. The future merger will solidify Tobii’s Assistive Technology division as the international leader in the augmentative and alternative communication and accessibility markets.

"The merger of Tobii’s Assistive Technology division and DynaVox creates a stronger market leader, dedicated to innovative new products and the further empowerment of our users. We are passionate about these users and will focus all our energy on delivering the best possible products and services to meet their needs,” says Henrik Eskilsson, CEO of the Tobii Group.

Both highly respected, DynaVox and Tobii Assistive Technology have strong, complementary competencies: DynaVox is the leader in augmentative and alternative communication (AAC) solutions predominantly for people with cognitive communication disabilities such as autism, aphasia and developmental delay. Tobii is the global leader in eye-tracking AAC and accessibility solutions for people with various physical and cognitive disabilities, such as ALS, Rett syndrome, spinal cord injury and cerebral palsy.

The two companies will also strengthen their offerings geographically in the United States and Canada, where both have successfully addressed various communication and accessibility needs for tens of thousands of individuals. Tobii Assistive Technology’s broad presence in Europe, China and other emerging markets will help bring DynaVox products to even more individuals.

“DynaVox impresses us with a strong portfolio of highly respected products, as well as a dedicated team with industry-leading competence. We see this acquisition as an opportunity to combine our complementary offerings in order to create a truly winning team,” says Fredrik Ruben, president of Tobii Assistive Technology. “At the same time, it creates the means to be the leader in driving industry topics for the benefit of our customers, their families, caretakers, medical professionals and all other stakeholders.”

About the new entity

Tobii is acquiring DynaVox Systems LCC, the operating company in the DynaVox Group. DynaVox Systems LLC is fully operational and is not under U.S. Chapter 11 protection, as opposed to other legal entities not acquired by Tobii. Through this deal DynaVox will be merged with Tobii Assistive Technology, the largest division within the Tobii Group, which is the leader in eye-tracking communication and accessibility solutions.

Tobii Assistive Technology is headquartered in Stockholm, Sweden, and has a global network of offices, sales representatives and resellers. DynaVox Systems LLC is headquartered in Pittsburgh, Pa., and has strong presence and distribution predominantly in the North American market. The new combined entity will have some 350 employees worldwide and will be a subsidiary of Tobii Technology AB, headquartered in Stockholm, Sweden.

About Tobii Technology

Tobii Technology is the global leader in eye tracking and is pioneering eye tracking in personal computing, has transformed research in many fields and has enabled communication for thousands of people with special needs. The company develops and delivers core eye-tracking technology as well as a comprehensive solution for interaction and analytical applications. Tobii is headquartered in Sweden and operates through three divisions: Tobii OEM Solutions, Tobii Assistive Technology and Tobii Analysis Solutions, with offices in the United States, China, Germany, Japan and Norway and a global network of resellers. Founded in 2001, Tobii continues to achieve rapid annual growth and receive awards and recognition for its accomplishments. www.tobii.com.

About DynaVox Systems, LLC

DynaVox Systems LLC is a leading provider of speech-generating devices and symbol-adapted special education software used to assist individuals in overcoming their speech, language and learning challenges. These solutions are designed to help individuals who have complex communication and learning needs participate in the home, classroom and community. For more information, visit www.dynavoxtech.com.

Media contacts

Sara Hyléen, Marketing Director, Tobii Technology; phone: +46 709 161 641; email: sara.hyleen@ tobii.com

Fredrik Ruben, President, Tobii Assistive Technology; phone: +46 70 427 41 10; email: fredrik.ruben @tobii.com 



Tobii Technology, the global leader in eye tracking, today announced it has reached an agreement to acquire 100 percent of the membership interest in DynaVox Systems LLC, a leading provider of speech-generating devices and symbol-adapted special education software. The future merger will solidify Tobii’s Assistive Technology division as the international leader in the AAC and accessibility market.

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Research Meets Real-World: Tobii Glasses 2 Redefines Wearable Eye Tracking

Press Releases   •   May 20, 2014 07:05 EDT

The Analysis Division of Tobii Technology, the leader in eye-tracking research solutions, today announced the launch of Tobii Glasses 2, the lightest and most advanced wearable eye-tracking research system in the world. Tobii Glasses 2 offers unprecedented functionality including wireless live viewing and opens up new opportunities for natural human behavior research in real-world environments.

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Tobii Starts Shipping EyeX Controllers to Developers

Press Releases   •   May 08, 2014 07:05 EDT

Tobii Technology, the global leader in eye tracking, today announced that it has started to ship the Tobii EyeX Controller to developers who have pre-ordered the dev kit. The first batch will now be shipped to developers who want to integrate eye tracking into mainstream Windows applications and PC games. To celebrate the EyeX launch, Tobii is offering the dev kit for $95 through the end of May.

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Tobii Gaze Viewer - Eye Tracking Data for Easy AAC Assessment

Press Releases   •   Apr 28, 2014 06:00 EDT

Stockholm, April 28, 2014 — Today, Tobii Assistive Technology, a division of the Tobii group, the global market leader in eye tracking, launched Tobii Gaze Viewer, a compact assessment tool intended to give professionals and care takers quick, simple, on-the-fly eye tracking evaluations for vision assessments, cognition, reminiscence testing and even reading comprehension.

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Tobii and Ergoneers Partner to Help Automakers Improve Safety and Ergonomics Using Remote Eye Tracking

Press Releases   •   Apr 15, 2014 08:00 EDT

MUNICH and STOCKHOLM April 15, 2014 The Analysis Division of Tobii Technology, the leader in eye-tracking research solutions, today announced its partnership with Ergoneers, a leading provider of ergonomic engineering solutions. Ergoneers will resell Tobii’s world-leading remote eye-tracking systems with its comprehensive measurement and analysis software, D-Lab, and custom-built driving simulators.

Tobii’s remote eye trackers will provide D-Lab users with more options for collecting eye-tracking data in simulator environments. Remote eye tracking will provide new opportunities to more effectively analyze and optimize human-machine interaction in the transportation industry, to which Ergoneers already offers solutions built around its wearable eye-tracking system, Dikablis.

“We are excited to add Tobii’s world-leading remote eye trackers to our portfolio. This will enable us to model and create tailored simulator solutions based on eye tracking in a larger variety and meet the requirements of more users and research scenarios,” said Marlene Gagesch, product manager D-Lab at Ergoneers. 

D-Lab is a powerful all-in-one research tool for objectively measuring and analyzing human behavior in both real-world and simulated situations. D-Lab is extremely versatile in analyzing various types of data from any kind of analog or digital data streams, including remote eye tracking, eye tracking in head-mounted displays, different kinds of audio and video output, and physiological measures.

Tobii’s eye trackers are ideal for simulator testing because the remote eye trackers offer a revolutionary large track box that allows participants to move freely and naturally during task performance while still maintaining unparalleled tracking accuracy.  A high level of accuracy and efficiency can be achieved for the in-depth study of select features of a simulated interface.

“Eye tracking is quickly becoming a standard research tool for simulator environments,” said Tom Englund, president of analysis solutions at Tobii. “We are excited about the partnership with Ergoneers, one of the most successful and innovative providers of simulator solutions for the automotive space. We look forward to working together with their team to uncover new insights related to driver safety, comfort, usability and more. This new partnership aligns strongly with our overall strategy and vision of bringing eye tracking into a wider variety of research environments and applications.”

About Tobii Technology

Tobii Technology is the global market leader in eye tracking and pioneer of gaze interaction. The company’s products are widely used within the scientific community and in commercial market research and usability studies. They are also used as a means to communicate by people with disabilities. Tobii drives innovation of eye-tracking technology in many other areas, offering OEM components for integration into various industry applications, such as for use in hospitals, engineering, sports and the entertainment industry. Founded in 2001, the company has received numerous awards for its technology innovations and recognitions for its rapid financial growth. Tobii is based in Stockholm, Sweden, and has offices in the United States, Germany, Norway, Japan and China. More information is available at www.tobii.com.

Tobii Media Contacts:

Corporate contact:
Eva Windisch, Head of Marketing, Tobii Technology — Analysis Solutions, +46 70 771 67 68, eva.windisch@tobii.com

In the U.S.:
Kristina Messner, Senior Vice President of Public Relations, Focused Image, +1-703-678-6023, kmessner@focusedimage.com

About Ergoneers

Ergoneers develops, manufactures and markets state-of-the art simulation, measurement and analysis systems used to research and optimize human-machine interaction. The company  also provides comprehensive consulting services, supporting customers through every phase of development and launch of their product portfolio. Ergoneers is recognized internationally as a key partner to major players in the transportation, consumer products, market research and biomechanics/sports industries for behavioral research and ergonomics. Founded as a spin-off from the Faculty of Ergonomics at the Technical University of Munich, the Ergoneers Group is headquartered in the Munich Area. Growing rapidly, in 2012 the company opened a second facility in Germany and founded Ergoneers of North America. The company also has an extensive network of worldwide distributors. More information is available at www.ergoneers.com.

Ergoneers Media Contact

Corporate contact:
Sandra Sengl, Coordinator Marketing & PR, Ergoneers, +49-8459-99542-62, sengl@ergoneers.com


Tobii Technology is the world’s leading vendor of eye tracking and eye control, a technology that makes it possible for computers to know exactly where users are looking. Our eye tracking technology has revolutionized research in many fields and enabled communication for thousands of people with special needs. Looking forward Tobii’s mission is to bring eye tracking into broader use. Some of that future is already here. We provide market-leading eye tracking technology to industrial partners in areas such as hospitals, diagnostics, vehicle safety, gaming and computer manufacturing. Tobii continues to realize its visions, showing continuous and rapid year-to-year revenue growth, and receiving numerous awards and recognition for its accomplishments. From our head office in Stockholm, Sweden, our reach is as broad as our vision. With offices in the US, Germany, Norway, Japan and China and a worldwide network of resellers and partners, we are truly a global company.

The Analysis Division of Tobii Technology, the leader in eye-tracking research solutions, today announced its partnership with Ergoneers, a leading provider of ergonomic engineering solutions. Ergoneers will resell Tobii’s world-leading remote eye-tracking systems with its comprehensive measurement and analysis software, D-Lab, and custom-built driving simulators.

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Speak Up, Be Heard: Tobii Assistive Technology Empowers the Nonverbal with new M-Series Communication Device

Press Releases   •   Mar 25, 2014 09:10 EDT

Tobii Assistive Technology, a division of the Tobii group, the global market leader in eye tracking, launches the Tobii M-Series, a highly-portable speech generating device, especially suited for active, nonverbal individuals with full or limited dexterity. Built on modern technology, the Tobii M-Series is the most flexible, portable alternative and augmentative communication device available.

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Indie-Go Time: Tobii Makes Special Eye-Tracking Offer for Independent Game Developers

Press Releases   •   Mar 17, 2014 07:30 EDT

Tobii Technology, the global leader in eye tracking, is presenting a special package around featured titles for independent game developers, that will help them bring games with eye tracking to market in 2014. Featured games will get unique support and promotion and will be made available for the world’s first mass-market consumer eye tracker by SteelSeries.

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SteelSeries and Tobii Team Up for GDC 2014

Press Releases   •   Mar 10, 2014 09:00 EDT

SAN FRANCISCO - GDC - March 10, 2014 –Premium gaming peripheral leader SteelSeries is teaming up with the eye-tracking experts at Tobii Technology at the 2014 Game Developers Conference in San Francisco March 19-21 to showcase some of the hottest game changing innovations that are giving game developers new ways to deliver more immersive and natural gaming experiences.

Visit Booth #1824 to Experience the SteelSeries Stratus Wireless Controller for iOS And Tobii’s Eye Tracking Technology for PC Games – Exclusive Developer Kits Available

SteelSeries, the industry leader in premium gaming peripherals, will offer game developers at GDC the opportunity to test the MFi-certified Stratus Wireless Gaming Controller for iPad, iPhone and iPod Touch with some of the most popular, top-grossing games as well as new titles that are just launching at the show.

Also during the show, SteelSeries will be introducing the SteelSeries Stratus Dev Kit, which will include exclusive game developer pricing and free shipping. For more information regarding the Stratus Dev Program, please visit: developer.steelseries.com

Tobii, the global leader in eye-tracking technology, is entering the PC game market together with SteelSeries to allow players to enhance their game by using their eyes as another way to immerse themselves and control their gaming experience. SteelSeries will launch the world’s first gaming eye tracker based on Tobii’s technology later this year. Name and details about the product have not been announced yet.

During the show, Tobii will offer demonstrations of how eye-tracking technology works to enhance the overall experience for gamers, and engage with game developers for creating unparalleled gaming experiences with eye tracking. The Tobii EyeX Dev Kit will be available for purchase at a special GDC price of $95 for a limited time. To order Tobii EyeX Dev Kit, go to www.tobii.com/eyex and enter the code GDC2014.

See video about the partnership.

Media contacts

For SteelSeries:

Tori Pugliese
203-605-4028
tori@steelseries.com

For Tobii Technology:

For Tobii in the U.S.:Kristina Messner
703-678-6023
kmessner@focusedimage.com

Tobii corporate contact:
Sara Hyléen, Marketing Director, Tobii Technology
phone: +46 709 161 641
email: sara.hyleen (@) tobii.com


About Tobii Technology
Tobii Technology is the global leader in eye tracking. Tobii’s has accelerated the development of eye tracking in personal computing, transformed research in many fields and enabled communication for thousands of people with special needs. The company develops and delivers comprehensive eye tracking solutions and OEM eye tracking components for applications such as computers, gaming and vehicles. Founded in 2001, Tobii continues to achieve rapid annual growth and receive awards and recognition for its accomplishments. Based in Sweden, Tobii has a global presence, with offices in the U.S., China, Germany, Japan and Norway, as well as a worldwide network of resellers and partners. For more information, visit www.tobii.com.

About SteelSeries
SteelSeries is a leading manufacturer of top quality gaming peripherals from headsets, keyboards and mice to controllers, surfaces and software. For more than a decade, SteelSeries has been on the forefront of designing and creating gear for gamers. The company’s continued innovation also comes in collaboration with the world’s leading professional gaming teams and partners. SteelSeries is a global brand that continues to support the growth of competitive gaming tournaments and electronic sports leagues through professional team sponsorships, partnerships and community support. For more information, please visit www.steelseries.com


Visit Booth #1824 to Experience the SteelSeries Stratus Wireless Controller for iOS And Tobii’s Eye Tracking Technology for PC Games – Exclusive Developer Kits Available

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Tobii Taps Werner to Lead OEM Team, Welcomes Vitec’s Ruben as Head of Assistive Technology Division

Press Releases   •   Jan 15, 2014 07:05 EST

Tobii today announced new executive appointments for the top leadership roles in both its OEM and Assistive Technology divisions. Oscar Werner, the President of Tobii Assistive Technology since 2010, is becoming the new President of Tobii OEM Solutions. Fredrik Ruben, currently CEO of Vitec Mäklare, is joining the company as President of Tobii Assistive Technology.

Contacts 4 contacts

  • Press Contact
  • Marketing Director, Tobii Technology
  • Corporate contact
  • sara.hyleen@tobii.com
  • +46 709 16 16 41
  • +46 8 6636990

  • Press Contact
  • Focused Image PR
  • US media contacts
  • kmessner@focusedimage.com
  • 703-678-6023

  • Press Contact
  • Marketing Manager, Tobii ATI
  • Assistive Technology Marketing, USA
  • stephan.floyd@tobii.com
  • 781-223-2005

About Tobii Technology

The Global Leader in Eye Tracking and Gaze Interaction

Tobii Technology is the global leader in eye tracking and gaze interaction. Tobii delivers comprehensive, market-leading eye-tracking solutions and OEM components for applications such as computers, gaming and vehicles. Tobii has accelerated the development of gaze interaction in personal computing, transformed research in many fields and enabled communication for thousands of people with special needs. Founded in 2001, Tobii continues to achieve rapid annual growth and receive awards and recognition for its accomplishments. Based in Sweden, Tobii has a global presence, with offices in the U.S., China, Germany, Japan and Norway, as well as a worldwide network of resellers and partners. For more information, visit www.tobii.com.