Assassin’s Creed® Rogue Benchmarks New Era in Gaming with Tobii Eye Tracking Integration

Press Releases   •   Feb 05, 2015 12:00 EST

Tobii Tech in partnership with Ubisoft®, announced today that Assassin’s Creed® Rogue, the new installment in the multimillion dollar Assassin’s Creed franchise, will feature integrated eye-tracking input in its PC version.


Tobii’s Board names new Board Chairman and Board member

Press Releases   •   Feb 02, 2015 07:05 EST

Stockholm, 2 February 2015 – Tobii, the world leader in eye tracking, has appointed Kent Sander as new Chairman of the Board and elected Åsa Hedin new member of the Board. Sander replaces Arne Almerfors who has chosen to step down.

“I am very pleased that we managed to tie Kent Sander and Åsa Hedin to Tobii,” says Henrik Eskilsson, Tobii’s CEO and one of the company founders. “They bring with them deep knowledge of board work and extensive experience from global operations in relevant industries. This gives us the right mix in our Board of Directors and the best qualifications for leading Tobii forward.”

Kent Sander is an experienced board member who today sits on the board of BT OnePhone Ltd. in London and KPN OnePhone Holding BV in the Netherlands. He is also Chairman of the Board of One Phone Holding AB in Sweden. Mr Sander has more than 30 years of experience from high-tech companies and he worked in the USA for 22 years where he was a driving force in establishing Ericsson as the market leader in mobile phone networks. He also led True Positioning Inc to become the world leader in mobile positioning. Mr Sander was born in1953 and holds a degree in business administration from the University of Stockholm.

“Tobii has revolutionized life for tens of thousands of people who were formerly unable to communicate or use computers, but it has also created entirely new opportunities for researchers to understand human behavior. The eye tracking market is a steadily growing one and, with its world-leading technology and position, Tobii is uniquely situated to continue to grow and cement its technology in new applications and markets. I look forward to contributing as a member of Tobii’s Board,” comments Kent Sander.

The Board of Directors also elected new Board member Åsa Hedin, Executive Vice President at Elekta AB where she is also a member of group management. Ms Hedin has an extensive background in life science and her career has spanned from startups to global medical technology companies such as Gambro, Siemens and Medtronic. She has served internationally in leading positions and is today on the board of Nolato AB. Ms Hedin holds a M.Sc. in biophysics and a B.Sc. in physics.

“Tobii is a dynamic company with a world-leading technology. The concept of thinking creatively about how we can use our eyes as control instruments with the aid of eye tracking makes me very excited to be on board. I have a particular passion for medical solutions and Tobii’s technology offers all kinds of possible applications,” comments Åsa Hedin.

For more information, please contact

Sara Hyléen, Marketing Director, tel: +46 70 9161641, email: sara.hyleen (@) tobii.com

About Tobii

Tobii is the world leader in eye tracking. Our vision is a world where all technology works in harmony with natural human behavior. Tobii has pioneered research in many fields and enables communication for tens of thousands of people with special needs. We also focus on changing how people interact with technology in computers, games and cars. Tobii operates through three divisions: Tobii Pro develops and sells eye tracking equipment and services used today by more than 2000 companies and 1500 research institutions, there among 48 of the world’s 50 most prominent universities. Tobii Dynavox makes specially designed computers that are controlled by eye movement or touch screens for use by people with special needs due to spine injuries, CP, ALS or other medical conditions. Tobii Tech further advances Tobii’s technology for new volume markets such as computer games, personal computers and cars. Tobii covers the global market through its offices in Sweden (headquarters), the USA, China, Japan, Germany, the UK, Norway and Korea, along with a global network of resellers. The Group has some 600 employees and has achieved rapid annual growth since it was founded in 2001. Read more at www.tobii.com.

Tobii, the world leader in eye tracking, has appointed Kent Sander as new Chairman of the Board and elected Åsa Hedin new member of the Board. Sander replaces Arne Almerfors who has chosen to step down.

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A simple and fun way to learn eye tracking and prepare for AAC

Press Releases   •   Jan 27, 2015 14:23 EST

The PCEye Explore is an entry level, peripheral eye tracker that opens up the wonderful world of gaze interaction to everyone. With the PCEye Explore, young and inexperienced users get a simple, fun and no-fail way to learn how to use eye tracking and gaze interaction, while at the same time preparing them for AAC.


Tobii Declares 2015 ‘Year of Consumer Eye Tracking’ at International CES

Press Releases   •   Dec 29, 2014 08:24 EST

STOCKHOLM & LAS VEGAS— Dec. 29, 2014 — Tobii Tech, the global leader in eye tracking, will showcase how pioneering consumers will take eye-tracking technology out of the lab and into their daily lives in 2015. From the world’s first consumer eye tracker developed in partnership with premier gaming gear brand SteelSeries to the first steps in eye-tracking wearables, Tobii will give a first glimpse into what is waiting for consumers in the coming months. Visit Tobii during CES in Las Vegas at Tech West Sands Booth No.71837, Jan. 6-9.

“2015 will be the year that eye-tracking makes first entry into consumer markets and consumers have their first tangible experiences with real eye-tracking products in the wild — first with gaming, then with ergonomics and eventually general computer use,” said Oscar Werner, president of Tobii Tech. “We are well-poised to bring new products to market, not only as Tobii, but also with numerous world-class partners in these industries. We are thrilled about moving from prototypes to real products, games and apps.”

Attendees will be among the first to try the following products, exclusively at the Tobii booth:

  • SteelSeries Sentry – Shipping January 2015, the world’s first gaming eye tracker for streamers, e-sports competitors and those seeking to enhance their game strategy, will be shown only at the Tobii booth, where participants can get their first real demonstrations of how eye-tracking will revolutionize gaming. A 2015 CES Innovations Honoree, the Sentry peripheral is now available for pre-order at steelseries.com/sentry.
  • o Watch popular streamers and Sentry users CEH9 and Wagamama play live, Jan. 6-7, at the Tobii booth and on Twitch.
  • Tobii Glasses 2 – See Tobii’s second-generation wearable eye tracker in action. Already shipping for research customers, Tobii is now working with industry-leading partners in both augmented and virtual reality to integrate the world’s smallest eye-tracking technology into their wearables for gaming augmentation, training and professional applications. The Tobii Glasses 2 SDK will also debut in Q2 2015, allowing developers to start building eye-tracking applications for Glasses 2 as well as other third-party wearables.
  • Pizza Hut Subconscious Menu– This playful use of eye tracking in restaurant retail technology is already making big waves. Attendees will also have the opportunity to dig into their subconscious and see what they are really craving on their pizza.

“When Tobii says ‘2015 is the year for consumer eye tracking,’ we couldn’t agree more,” said Ehtisham Rabbani, SteelSeries CEO. “From the overwhelming demand for the Sentry, to the comments from top streamers, journalists and gaming pros about eye tracking’s impact on future consumer devices, it is obvious that both SteelSeries and Tobii are more than ready to deliver in 2015.”

Tobii Arcade: Eye-tracking content also becomes a reality

Eye-tracking hardware is only half the story. Since CES 2014, developers from all over the world have joined Tobii in realizing great content for upcoming consumer eye trackers. Launching at CES Unveiled, Tobii Arcade will be the world’s first showcase of eye-tracking apps built with eye tracking in mind as a primary input.

With the following applications for demo at CES, attendees will also have the opportunity to explore various ways eye tracking will humanize user interfaces:

  • Tobii Game Analyzer – A tool for competitive gamers to gain completely new insights into the game. Get stats about what is seen and processed during a game and find the keys to winning behavior in a player’s style. Ships with SteelSeries Sentry.
  • Tobii EyeX Interactions – A Windows add-on that enables eye gaze as an additional input, creating a revolutionary experience with users able to wake the computer with a glance and “warp” the mouse to where they are looking.
  • Son of Nor by stillalive studios – Play an action-adventure game with players fighting enemies by using magical abilities with their eyes: telekinesis, terraforming powers and spell casting. Experience how eye tracking gives you a “third hand” and makes it possible to multitask by controlling your character and aiming at your enemies at the same time. You can simultaneously run in one direction and aim in another, just like in real life.
  • Overwolf Overlay – This application adds a rich layer of eye-tracking functionality to the Overwolf engine so gamers can gain insights, develop better strategies and increase the level of entertainment for their streaming audience.

“This is only a small portion of the games and apps that will soon be made available on Tobii Arcade. 2015 will also witness strong growth in eye-tracking content from the Tobii developer community, both from indie developers and globally recognized studios,” said Werner. “We will promote successful apps heavily, so we encourage developers to innovate and start creating — now — eye-tracking content that will soon impact consumers’ everyday lives.”

Members of the media can be some of the first to demo these products at Booth No. 1 during Unveiled, the official media event of CES, Jan. 4 from 4-7 p.m. 

Related info

About Tobii Tech

A division of Tobii, the global leader in eye-tracking, Tobii Tech focuses on taking Tobii’s leading eye-tracking technology to new high-volume markets including computers, gaming devices, vehicles and medical devices. The division’s customers integrate Tobii’s eye-tracking technology into various devices and applications and take this to market under their brand and channel. The division is in a strong investment phase to evolve its leading technology to meet the needs of larger-volume markets in terms of cost, power consumption, form factor and performance. www.tobii.com

Media Contact

Stephan Floyd, Marketing Manager (for Tobii Tech), Stephan.Floyd[@]tobii.com, 781-223-2005 

Tobii Tech will showcase how pioneering consumers will take eye-tracking technology out of the lab and into their daily lives in 2015. From the world’s first consumer eye tracker developed in partnership with premier gaming gear brand SteelSeries to the first steps in eye-tracking wearables, Tobii will give a first glimpse into what is waiting for consumers in the coming months.

Read more »

Tobii Glasses 2 Wearable Eye Tracker Now Shipping to Customers

Press Releases   •   Dec 11, 2014 08:05 EST

The Analysis Division of Tobii Technology announced today that it has started shipping Tobii Glasses 2. The company’s newest wearable eye tracker is being distributed to Tobii customers, which include many of the world’s leading behavioral research labs within top universities, private research institutions, technology companies, industrial companies and major consumer packaged goods corporations.


Tobii Releases EyeX Plug-in for Unreal Engine 4

Press Releases   •   Dec 04, 2014 10:05 EST

Tobii Technology announced today the release of a new Tobii EyeX plug-in for Unreal Engine 4. This new addition to the Tobii EyeX SDK provides developers with an exciting set of new features to easily and seamlessly create new gaming experiences never possible before.


Order a Pizza with Your Mind and Eyes Using Pizza Hut Restaurant’s Subconscious Menu by Tobii Eye Tracking

Press Releases   •   Nov 28, 2014 09:57 EST

Tobii Technology and Pizza Hut Restaurant’s today release footage of the World's first Subconscious Menu, designed to intuitively recognize what the user really wants, even when the user doesn't know themselves.


EyeSeeMed by ESINOMED uses Tobii eye tracking to give surgeons hands-free access to data

Press Releases   •   Nov 12, 2014 04:01 EST

Tobii Technology announced today that its partner ESINOMED GmbH, is launching EyeSeeMed, the world’s first eye-tracking solution that integrates with hospital PACS systems to give surgeons hands-free access to imaging and patient data in sterile surgical environments.


Tobii Dynavox brings the T-Series Communication Devices to users in Europe

Press Releases   •   Oct 15, 2014 10:24 EDT

The T-Series, by Tobii Dynavox, has been tremendously successful in the USA, helping thousands of individuals with communication impairments lead a more independent and fulfilled life. Now, the T-Series is being introduced in Europe, Australia, New Zealand and South Africa as well.


Users with complex communication needs get more ways to express themselves

Press Releases   •   Oct 15, 2014 08:57 EDT

The eye controlled speech generating devices in the Tobii Dynavox I-Series join the T-Series in supporting the Compass communication software, currently available in U.S. English and German.

Upcoming events 1 event

03 Jan 10:10

CES 2015

Jan 03 - Jun 14
Sands Convention Center - 201 Sands Avenue, Las Vegas, NV 89169, United States

Contacts 3 contacts

  • Press Contact
  • Marketing Director, Tobii Technology
  • Corporate contact
  • sara.hwwyleen@sgrguufxtowdlfbii.ciwgcobpm
  • +46 709 16 16 41
  • +46 8 6636990

  • Press Contact
  • Marketing Manager, Tobii Dynavox
  • PR & Marketing, USA
  • stxkepwblnhan.nbflfioyzkd@tobii.nkzwvdglsbcom
  • 781-223-2005

About Tobii Technology

The Global Leader in Eye Tracking

Tobii Technology is the global leader in eye tracking and is pioneering eye tracking in personal computing, has transformed research in many fields and has enabled communication for thousands of people with special needs. The company develops and delivers core eye-tracking technology as well as a comprehensive solution for interaction and analytical applications. Tobii is headquartered in Sweden and operates through three divisions: Tobii OEM Solutions, Tobii Assistive Technology and Tobii Analysis Solutions, with offices in the United States, China, Germany, Japan and Norway and a global network of resellers. Founded in 2001, Tobii continues to achieve rapid annual growth and receive awards and recognition for its accomplishments. www.tobii.com.