Tobii Celebrates Ten Years of Eye Tracking and Business Innovation

Press Release  •  Sep 06, 2011 07:00 EDT

Tobii Technology celebrates its tenth anniversary this year by unveiling its vision for eye tracking. Thanks to technological advances and market adoption, eye tracking will soon be part of our everyday lives; in computers, cars, everywhere.

Tobii Technology was founded in 2001 based on the invention of making camera sensors that track eye movement, today known as remote eye tracking. From day one, the company’s goal has been to develop products with strong user benefits and to realize the vision of eye tracking in every computer.

“We started with a technology innovation that was exciting but had unproven possibilities. The idea of being able to control a computer with your gaze was thrilling, and too good to pass up”, said Henrik Eskilsson, CEO and co-founder of Tobii Technology.

A speedy ten-year journey

In 2001, companies were wrestling a harsh business climate and the founders soon realized that the key to success was to find paying customers and not venture capital. Within one year, the first product was sold and shipped to a usability consulting firm in Austria. More than 1,000 companies and 500 academic customers have since chosen research eye trackers from Tobii.

Tobii started selling eye trackers and communication solutions for people with special needs in 2004. The first eye-controlled computer came in 2006. Today, nearly 5,000 people around the world use communication devices from Tobii in their daily communication.

Tobii looking forward

“After ten years in this business we’ve finally reached the point where we’re ready to enter the mass market and thereby fulfill the vision outlined in Tobii’s very first business plan: eye tracking in every computer. The technology is mature and the market is ready. Computer interfaces have changed radically over the last two years and people adopt natural user interfaces very quickly these days. I’m convinced that eye control will be part of this revolution”, said Eskilsson.

The business potential of eye tracking goes far beyond consumer electronics.

“We grow within existing segments and launch entirely new concepts all the time. Yet we have still only unlocked a fraction of the potential of eye tracking. We believe that eye tracking will be part of our everyday lives; in computers at home and at work, in cars, hospital care, diagnostics, education, and research to mention just a few areas. And we believe that this will happen now”, concluded Eskilsson.

Eye tracking innovations—a strong track record

Tobii has a strong track record of launching new innovations:



    • The world’s first eye tracker integrated with a monitor, 2002
    • The world´s first eye tracker with head movement compensation, 2002



Technological innovations and business growth have paid off in numerous awards and merits.

About Tobii Technology

Tobii Technology is the world’s leading vendor of eye tracking and eye control, a technology that makes it possible for computers to know exactly where users are looking. Our eye tracking technology has revolutionized research in many fields and enabled communication for thousands of people with special needs. Looking forward Tobii’s mission is to bring eye tracking into broader use. Some of that future is already here. We provide market-leading eye tracking technology to industrial partners in areas such as hospitals, diagnostics, vehicle safety, gaming and computer manufacturing. Tobii continues to realize its visions, showing continuous and rapid year-to-year revenue growth, and receiving numerous awards and recognition for its accomplishments. From our head office in Stockholm, Sweden, our reach is as broad as our vision. With offices in the US, Germany, Norway, Japan and China and a worldwide network of resellers and partners, we are truly a global company.

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