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- Marketing Director, Tobii Technology
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Stockholm, December 7, 2011 - Tobii announced today the new release of its Tobii Studio, the leading eye tracking analysis and visualization software. Tobii Studio 3.0 features a new AOI tool that supports both static and dynamic areas of interest in a broad range of stimuli.
The new release means a great enhancement for researchers running eye tracking studies that involve moving or transforming stimuli, such as dynamic web pages and videos. Now researchers can gather statistics for eye tracking metrics—like how often and for how long participants looked at areas of particular interest in a video, web recording or screen recording.
“More and more researchers run eye tracking studies involving dynamic web content and video stimuli, and many of our customers request the Dynamic AOI feature as it allows them to gather statistics of eye tracking metrics from these types of studies,” said Tom Englund, president of analysis solutions at Tobii Technology AB. “Our ambition is to provide a tool with high standards of workflow efficiency.”
In addition to the dynamic AOIs, Tobii Studio 3.0 also features improved data export functions for enhanced flexibility and ease of use. For instance, it allows researchers to perform a straight-forward saccade analysis and to faster and easier export data for further analysis in external tools.
For more information, please contact:
Johan Koch, Product Manager, Tobii Technology
Mobile +46 (0)73 637 28 77
Tobii Technology is the world’s leading vendor of eye tracking and eye control, a technology that makes it possible for computers to know exactly where users are looking. Our eye tracking technology has revolutionized research in many fields and enabled communication for thousands of people with special needs. Looking forward Tobii’s mission is to bring eye tracking into broader use. Some of that future is already here. We provide market-leading eye tracking technology to industrial partners in areas such as hospitals, diagnostics, vehicle safety, gaming and computer manufacturing. Tobii continues to realize its visions, showing continuous and rapid year-to-year revenue growth, and receiving numerous awards and recognition for its accomplishments. From our head office in Stockholm, Sweden, our reach is as broad as our vision. With offices in the US, Germany, Norway, Japan and China and a worldwide network of resellers and partners, we are truly a global company.
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