IARC

Multi-Screen Advertising Market Forecast, The Second Screen Segment is forecasted to rise to around $6.8 Billion by 2018.

Video   •   Dec 02, 2015 13:19 EST

 
http://tinyurl.com/nefmum7 Smartphone, tablet PC, laptops/PC and television are the multi screens currently discussed in the report. They are also called the Four-screen market and as such a nascent field compared to the huge television advertisement and media industry.
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Video length 0:35