Macy’s, Meijer, Steve Madden and Best Buy Keynote at Retail Mobile Executive Summit
RetailConnectionsApr 27, 2010 10:45 EDT
TARRYTOWN, N.Y. April 27, 2010 — Speaker roster star power is amping up for this summer’s RetailConnections-RILA Retail Mobile Executive Summit, an innovative idea exchange that does a deep dive into today’s most promising customer engagement and operations wins in the emerging mobile era.
Andrew Koven, president of e-commerce and customer experience for blockbuster brand Steve Madden Ltd., will deliver a keynote at the Mobile Summit, July 19-21, in San Francisco. Steve Madden’s customer demographic is among the most mobile-savvy, intolerant of rookie mistakes and highly demanding.
Koven joined the Summit program on the heels of another heavy-hitter in the mobile retail arena: Jeff Handler, senior vice president of marketing and advertising for $13 billion supercenter Meijer. A pioneer in the mobile space, Meijer has been crafting mobile initiatives since 2005. One standout is Handler’s campaign that alerted shoppers to gasoline price increases two hours in advance — so they could fuel up on the cheap. That texting initiative won accolades from the industry and enduring loyalty from consumers.
“The most creative minds in retail and consumer packaged goods will share some daring mobile initiatives they’ve launched and why some succeeded while others did not,” said Marc Millstein, president of RetailConnections, based here. RetailConnections has partnered with the Retail Industry Leaders Association to launch the inaugural Retail Mobile Executive Summit, designed for senior-level retail and brand executives, at San Francisco’s Renaissance Stanford Court.
Steve Madden and Meijer join an already-stellar speaker roster that includes Keith Enright, vice president and chief privacy officer at Macy’s Inc.; John Thompson, senior vice president and general manager of BestBuy.com, and Brett Bonner, director, research and development, Kroger Co., among others soon to be named.
Among the areas the Mobile Summit will dissect:
• Newly emerged and future technologies that lift brand awareness
• Social networking risks and rewards
• The need for speed and why those brands that submit to analysis paralysis will be left behind, while risk-takers will be embraced and forgiven for inevitable missteps
• How mobile fits into front-end functions such as scanning, electronic couponing and payments, and back-end processes such as sourcing and shipping
• How to sort through the maze of solution providers — both established icons and newcomers with something surprising to offer.
Marc Millstein Suzie Squier
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