Volle’s Bridal & Boutique Set to Debut Jim Hjelm Spring 2012 Collection

Lake Zurich, IL – (November 10^th, 2011) – Volle’s Bridal & Boutique announced today that they will be the first bridal retailer in the Midwest to offer wedding dress designer Jim Hjelm’s Spring 2012 collection. From November 17^th – 20^th, the popular family-owned retailer will feature over 35 Jim Hjelm dresses including top-selling styles in addition to the newly-launched spring 2012 collection. The store will maintain special hours for the event, including Monday, Friday and Saturday from 10 a.m. to 5 p.m., Tuesday and Thursday from noon to 9 p.m. and Sunday from 11 a.m. to 4 p.m.

“Brides frequently request his dresses, so we’re thrilled to have secured the debut of Jim Hjelm’s spring collection,” said Vice President at Volle’s Deanna Dean. “Dresses are priced from $3,000, and we’ll be offering trunk show promotions that are exclusive to this event. Brides who dream of wearing Hjelm should make an appointment as soon as possible to take advantage of the one-time deals.” Dean added that in order to provide the personal level of service that Volle’s is known for, an appointment will still be required to view the dresses. There are two ways for brides to schedule a private showing:

• Request an appointment online, http://www.vollesbridal.com/register.php
• Call the boutique to schedule an appointment at 847-438-7603

According to Jim Hjelm’s website, the bridal collection designed by Francesca Pitera has been described as traditional with a modern edge, and features luxurious fabrics and delicate embroidery on ready-to-wear silhouettes. The spring collection offers a diverse range including vintage inspired fabrics and unique details.

Volle’s Bridal & Boutique is expecting brides from the entire Midwest region to travel to Lake Zurich for the premier event.