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A European Take on the Holidays

Press Release   •   Oct 23, 2016 17:28 EDT

Casale Blu for the Holiday Table

“The holidays hold so much meaning for so many people,” says Isabelle von Boch. “But beyond that, the holiday season — especially Thanksgiving — has become one of those rare times when entire families sit around a table for an extended period of time to enjoy a meal.”

Because it’s a rare moment for people to slow down, set their phones aside (hopefully) and enjoy time together, the table has to be memorable. And this year, Villeroy & Boch has reimagined the holiday table’s traditional aesthetic in a new way: shifting from predominantly warmer tones (most notably Thanksgiving, with its rust, brown and red
palette) to a cooler set of hues. “It’ll make you look at the holidays in a different way, with fresh eyes,” says von Boch, the company’s brand ambassador and an eighth generation member of its founding family.


Enter Casale Blu: defined by saturated-yet-subtle blue tones, it evokes the graphic decorative style of traditional Italian ceramics (specifically, those practiced in the Umbrian town of Deruta since the 12th century). But, as with so many Villeroy & Boch lines, this centuries-old style, while eternally classic, is made contemporary enough to fit
perfectly into any table or décor style. And we’d like to present it as the basis for not only the Thanksgiving table this year, but the rest of the festive season, including Christmas or Hanukkah. Thanks to its universal design and classic colors, it can be styled in different looks from traditional to contemporary while bringing new tones to the holiday table.


“I’m always fond of formalizing the casual, and casualizing the formal,” says von Boch. And, ironically, Casale Blu will do both for the holiday table: Its bowls and plates, with their eye-catching color and graphic details, are many steps up from basic tabletop fare. But neither are they stuffy pieces you’ll be afraid to damage in the dining (or washing)
process. They’re the perfect mix of laid-back and elevated — just like Italy itself — and add European flair to any space you decide to grace them with.


When it comes to setting your table with Casale Blu, von Boch’s advice, as always, is to mix and match within the collection. And this collection makes that very easy (and fun) to do. The primary blue color is peppered with accents of yellow or green in four distinct patterns. Mix plates, bowls, cups, and more in different patterns, even within settings (who says that the cup and saucer have to have the same pattern?), and you’ll be evoking the Italian way of life — aesthetically beautiful yet effortlessly laid-back.


Into this “perfectly mismatched” look, add some bold blue or green glass accents (like the Verso vase, in the bold “Caribbean Sea” color). Beyond that, von Boch recommends introducing natural elements into the mix, for a richly textured and undeniably autumnal look and feel. Woven jute or sisal placemats, wooden serving bowls and utensils (like an acacia plate or salad servers from the Artesano Original line), and even stone accents will bring nature in, adding a relaxed tone to this inspired, global look. The result: a setting in which you’ll want to linger for hours, making memories — and setting some new holiday traditions.

Villeroy & Boch

Villeroy & Boch is one of the world's leading premium brands for ceramic products. The family business, which was founded in 1748 and is headquartered in Mettlach/Germany, stands for innovation, tradition and exceptional style. As a renowned lifestyle brand, Villeroy & Boch offers products from the sectors Bathroom and Wellness and Tableware, and is active in 125 countries.

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